Shreya Key

VP, eCommerce Fresh Clean Threads

Shreya Key is a seasoned Director of Ecommerce at Fresh Clean Threads. With over 15 years of ecommerce experience, Shreya is known for her entrepreneurial spirit and results-driven leadership in Ecommerce and Marketing. She excels in driving revenue growth, developing customer acquisition strategies, and optimizing customer experience. Shreya is also a skilled team manager with a proven track record of hiring, overseeing, and nurturing high-performing teams. Her adeptness at team management extends to her role in leading and guiding cross-functional initiatives across marketing, product development, design, and engineering. She has a keen strategic mindset and creative problem-solving abilities, which enable her to align diverse disciplines towards shared business goals and ensure smooth collaboration. Shreya has a wealth of experience in site optimization, digital merchandising strategy, product management, and ecommerce operations. Her expertise spans various verticals, from flowers to sporting goods to furniture to apparel. Throughout her career, she has consistently delivered bottom-line growth through efficient customer acquisition, retention, and conversion strategies. Her analytical acumen shines as she leads meticulously defined, data-driven campaigns and ecommerce initiatives, all subject to continuous measurement and optimization.