Tom is the Co-Founder and CEO of Ocula, an AI content engine that helps retailers win in the era of AI-driven search. With a background at Bain & Company, dunnhumby, and Deloitte, Tom builds technology that ensures products are visible to the algorithms driving modern discovery - from Google and Amazon to conversational AI. By optimizing product data for intent rather than just keywords, Ocula helps brands transform static catalogs into high-converting content, cutting time-to-market by 90% and maximizing discovery across DTC, marketplaces, and social commerce.
Tuesday, February 24
2:55 PM Track 4: Client Case Study: Get Found on AI Search
- What AI Search Optimization is and why it needs to be a major focus for ecommerce brands
- How to write, format, and structure product pages to show up in AI search
- Proven tactics from Princeton research that increase AI citations by up to 40%
- Technical and cross-platform strategy to stay visible in the AI era
Check out the incredible speaker line-up to see who will be joining Thomas.
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