Paul Acito is a global business leader with three decades of experience across technology, health care, industrial, and safety sectors, including senior roles at 3M and Medtronic. He led four multibillion-dollar divisions at 3M, served as the company’s worldwide Chief Marketing Officer, and later headed marketing for Medtronic’s Diabetes Business. With more than a decade living and working in Brussels, Bangkok, and Tokyo, he brings a distinctly international perspective. Paul serves on multiple nonprofit and academic boards, including long-time roles with the Penumbra Theatre and Indiana University’s Kelley School Global Dean’s Council, and holds 11 patents and a Lean Six Sigma Master Black Belt. He is currently CEO of Lyftbridge Innovation, teaches at three major universities, and is an active founder in AI-driven start-ups, living in St. Paul with his wife Margaret and their three sons.
Monday, February 23: Summit Day
10:35 AM AI: Keynote: Agentic Commerce: How AI Agents Are Redefining the Digital Buyer Journey
As AI agents become capable of discovering, comparing, and even purchasing products directly inside chat interfaces, a new era of Agentic Commerce is emerging. This transformation will reshape how consumers interact with brands, and how retailers structure data, design experiences, and measure success.
In this session, Paul Louis Acito, former CMO of 3M and Founder of Lyftbridge Innovation will explore how conversational AI, agentic shopping protocols, and summarized search may usher in a “dual web”—one optimized for humans, the other for intelligent agents.
Paul will discuss ideas for:
- Building agent-ready storefronts that enable seamless in-chat transactions
- Designing a dual digital presence to serve both customers and AI agents
- Re-thinking search, attribution, and brand storytelling in the age of summarized results
Check out the incredible speaker line-up to see who will be joining Paul.
Download The Latest Agenda