Return on ad spend (ROAS) has long been the go-to performance metric, but in today’s complex eCommerce landscape, relying on it alone can hold brands back. With shifting consumer behaviors, rising acquisition costs, and new AI-driven tools, marketers need a smarter playbook to link ad investments directly to sustainable growth. In this case study, attendees will learn how Remy Porsella and his team at Honeylove reimagined ROAS for 2025, adopting advanced metrics and innovative strategies that reveal true profitability, optimize spend, and drive long-term competitive advantage.