Kristina Nolan | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Kristina Nolan

VP of Media Services DMi Partners

Kristina Nolan is VP of Media Services at DMi Partners, where she has worked to grow eCommerce, CPG, and a range of B2C brands since joining the team in 2015. Kristina’s media chops are bolstered by a background in PR and a strong track record of partnership growth with top affiliate networks and publishers. Her acumen and insights, as well as her track record of driving profitable growth for her client portfolio and strategic leadership in helping her clients adapt to new consumer behavior during COVID, have helped her earn regular speaking opportunities at conferences including eTail, Rakuten’s Dealmaker, Impact’s IPX, ShareASale’s ThinkTank, and various webinars. Kristina has been recognized on several all-star lists including PerformanceIn’s Top 50 and Performance Marketing World’s 30 Under 30. She was named a finalist for PerformanceIn’s “One to Watch” award in 2021 and won Performance Marketing World’s “One to Watch” award in April 2022.

Monday, February 24: Search & Performance Marketing Summit (retailer only)

2:20 PM Panel: TikTok Is The New Search Engine: How Can You Take Advantage of This Growing Trend?

  • Explore TikTok's algorithmic trends and content strategies to enhance discoverability and engagement. 
  • Discuss leveraging TikTok's unique video format for product showcases and brand storytelling. 
  • Share tactics for integrating influencer partnerships and user-generated content to drive conversions. 
  • Analyze case studies of successful TikTok campaigns and their impact on eCommerce growth.

Check out the incredible speaker line-up to see who will be joining Kristina.

Download The Latest Agenda