Kristina Nolan | eTail Palm Springs

Kristina Nolan

Kristina Nolan

VP, Media Services DMi Partners
Kristina Nolan

Kristina Nolan is VP of Media Services at DMi Partners, where she has worked to grow eCommerce, CPG, and a range of B2C brands since joining the team in 2015. Kristina’s media chops are bolstered by a background in PR and a strong track record of partnership growth with top affiliate networks and publishers. Her acumen and insights, as well as her track record of driving profitable growth for her client portfolio and strategic leadership in helping her clients adapt to new consumer behavior during COVID, have helped her earn regular speaking opportunities at conferences including eTail, Rakuten’s Dealmaker, Impact’s IPX, ShareASale’s ThinkTank, and various webinars. Kristina has been recognized on several all-star lists including PerformanceIn’s Top 50 and Performance Marketing World’s 30 Under 30. She was named a finalist for PerformanceIn’s “One to Watch” award in 2021 and won Performance Marketing World’s “One to Watch” award in April 2022.

Tuesday, February 24

2:55 PM Track 6: Client Case Study: The Future of Retail Media in Affiliate and Influencer Marketing

Retail media is exploding for DTC brands and their customers, and smart brands are evolving their marketing plans in real time to drive customers to Walmart.com, Target.com, and other major retail platforms. The intersection of retail media and affiliate marketing has proven to have huge growth opportunities over the last couple of years, particularly for brands proactively working with their creator partners to align strategically on retail media initiatives.
A pair of affiliate and retail powerhouses, DMi Partners VP of Media Services Kristina Nolan and Impact Director of Retail Media Alison Chew, put the intersection of affiliate and retail media in focus for a deep-dive conversation into the trends gaining steam in 2026.
Attendees will:
  • Gain context on the historical path that helped RMNs integrate into the performance and partner ecosystem;
  • Hear current strategies that are moving the growth needle;
  • Get a three-steps-ahead glimpse of where the affiliate/retail intersection is headed in the short and mid-term

Check out the incredible speaker line-up to see who will be joining Kristina.

Download The Latest Agenda