Robert Haydock

CEO Zembula

Robert Haydock is the CEO and Co-Founder of Zembula. Together with co-founder and CTO Carl Thorner, they built Zembula to tackle one of retail marketing's biggest problems: how do you deliver truly personalized content at scale without burying your creative team in asset requests and template chaos, and still deliver performance? Zembula's answer is a platform that brings data, design, and production together in one streamlined workflow, freeing marketers to focus on strategy rather than manual execution. The approach has earned the trust of major retail brands including J.Crew, SPANX, NOBULL, and Sephora, turning what was once a resource-draining process and an impossibility due to scale, into a driver of measurable results.

Thursday, February 26

10:10 AM Main Stage: Keynote: Top 5 Retail Personalization Mistakes to Avoid in 2026

As personalization becomes essential for retailers to remain competitive, efficiently allocating budgets and scaling resources has never been more critical.

Zembula CEO Robert Haydock will share key learnings from Zembula's Q4 2025 Behavioral Personalization Benchmark Report, analyzing over 100 use cases across more than 6 billion daily batch email opens with data spanning its customers including J.Crew, Spanx, NOBULL, Sephora, along with other retailers.

This report challenges many common assumptions about what actually drives performance in daily

promotional email personalization. From loyalty integrations and offer logic, to urgency and scarcity messaging, this keynote breaks down what's working, what's not, and where personalization budgets quietly go to waste.

If you own personalization strategy at a retail brand, this session will reshape how you plan for 2026 and beyond.

What You’ll Walk Away With:

A clear view of where personalization investment delivers real ROI in daily batch email, and where it doesn't
The most common loyalty integration mistakes costing brands revenue
A practical framework for scaling personalization against resource constraints
Benchmark data to pressure-test your own personalization roadmap

Check out the incredible speaker line-up to see who will be joining Robert.

Download The Latest Agenda