Howie Busch

Founder & Dude-in-Chief DudeRobe

Howie Busch is the Founder and Dude-in-Chief of DudeRobe™, the brand that took one of the most overlooked items in a guy’s wardrobe – the bathrobe – and completely reinvented it for how men actually live and lounge today.

After landing on Shark Tank and building the brand into a nationally recognized success, Howie led DudeRobe through a successful exit, and still runs the company as CEO, driving its growth, product innovation, and distinct brand voice.

With a background as a sports agent and attorney negotiating deals for NFL players, broadcasters, and major brands like Under Armour, Howie understands how to create value and impact, whether it's in a contract or a customer experience. His work at DudeRobe centers around more than just comfort and function, it's about creating a product and a brand that makes people say, "Damn, this is exactly what I’ve been missing."

He’s a big believer that great brands don’t just sell – they surprise, delight, and build loyalty by making people feel seen, understood, and appreciated. And that’s exactly what DudeRobe was designed to do.