Larry Thoma

Post-Purchase Experience Expert parcelLab

Larry Thoma is a Shopify-focused sales leader at parcelLab, where he helps ecommerce brands elevate their post-purchase experience through branded tracking, proactive communication, and smarter returns. He’s known for blending practical go-to-market strategy with a deep understanding of what actually moves the needle for retention, support deflection, and revenue after checkout. Larry is also the founder and host of CX Mixer, a fast-growing community and podcast that brings together operators and leaders across ecommerce to swap real stories, tactics, and lessons learned—without the sales pitch.