Matt LeBaron | eTail Palm Springs

Matt LeBaron

Matt LeBaron

Founder & CEO Revvim
Matt LeBaron

Matt LeBaron is the Founder and CEO of Revvim, the leader in Reactive Search Management. A veteran of the ecommerce industry since 1997, Matt began his career in database engineering at SHOP.COM, where he helped build early multi-vendor shopping architectures. He later pivoted to marketing, applying his engineering background to build some of the industry’s first automated bidding algorithms. Today, Matt leads Revvim, providing technology to brands supporting over $5B in annual ad spend. He is dedicated to equipping marketers with the technology and insights needed to dominate Google Search, Shopping, and Conquesting in the AI era.

Monday, February 23: Summit Day

9:10 AM Search: Problem Solving Roundtable Rotations

(4 rounds, 25 minutes each)

Table 1: Bidnamic

Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic

Table 2: Beat Diminishing Returns with Strategies for the New World of Search

Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.

Host: Paul Valker, Director, US Retail & Commerce, Connexity

Table 3: Bonsai LLC

Table 4: The Evolution of AI Search

Host: Chris Andrew, CEO and Co-Founder, Scrunch

Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com

Table 5: Lily AI

Table 6: The Reactive CMO: Unlock Trapped Capital to Fund Growth

Join Revvim CEO Matt LeBaron and Brandpilot AI CRO John Beresford for a discussion on Reactive Search Management, the category of solutions Revvim defines that turns defensive ad spend into a growth asset. Revvim's patented technology delivers competitor-aware automation, maximizing efficiency while maintaining 100% ad presence. The focus is on AdAi, which eliminates the "brand tax" of overpaying for uncontested branded clicks. AdAi instantly reduces Cost-Per-Click in Search campaigns or increases the Target ROAS bid in Shopping campaigns. This process immediately results in reclaiming budget, creating new marketing capital for high-ROAS initiatives. Leaders will exchange actionable insights on leveraging this new funding source to accelerate acquisition and break through growth ceilings.

Host: Matt LeBaron, Founder & CEO, Revvim

Co-Host: John Beresford, CRO, Brandpilot AI

Table 7: Channable

Table 8: Retail Visibility in 2026: What Google and AI Really Want

Winning retailers are no longer just optimizing for Google, they're optimizing for AI, social platforms, and multi-surface search. Join this expert-led session to explore how leading brands are turning research data into traffic engines and trust signals for LLMs. You’ll learn how to bridge the gap between search strategy and brand building, backed by real-world case studies from hundreds of campaigns run by Digital Web Solutions.

Host: Dawood Bukhari, CEO, Digital Web Solutions

11:40 AM Search: Roundtable Rotations

(4 rounds, 25 minutes each)

Table 1: Bidnamic

Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic

Table 2: Beat Diminishing Returns with Strategies for the New World of Search

Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.

Host: Paul Valker, Director, US Retail & Commerce, Connexity

Table 3: Bonsai LLC

Table 4: The Evolution of AI Search

Host: Chris Andrew, CEO and Co-Founder, Scrunch

Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com

Table 5: Lily AI

Table 6: The Reactive CMO: Unlock Trapped Capital to Fund Growth

Join Revvim CEO Matt LeBaron and Brandpilot AI CRO John Beresford for a discussion on Reactive Search Management, the category of solutions Revvim defines that turns defensive ad spend into a growth asset. Revvim's patented technology delivers competitor-aware automation, maximizing efficiency while maintaining 100% ad presence. The focus is on AdAi, which eliminates the "brand tax" of overpaying for uncontested branded clicks. AdAi instantly reduces Cost-Per-Click in Search campaigns or increases the Target ROAS bid in Shopping campaigns. This process immediately results in reclaiming budget, creating new marketing capital for high-ROAS initiatives. Leaders will exchange actionable insights on leveraging this new funding source to accelerate acquisition and break through growth ceilings.

Host: Matt LeBaron, Founder & CEO, Revvim

Co-Host: John Beresford, CRO, Brandpilot AI

Table 7: Channable

Table 8: Retail Visibility in 2026: What Google and AI Really Want

Winning retailers are no longer just optimizing for Google, they're optimizing for AI, social platforms, and multi-surface search. Join this expert-led session to explore how leading brands are turning research data into traffic engines and trust signals for LLMs. You’ll learn how to bridge the gap between search strategy and brand building, backed by real-world case studies from hundreds of campaigns run by Digital Web Solutions.

Host: Dawood Bukhari, CEO, Digital Web Solutions

2:50 PM Search: Roundtable Rotations

(2 rounds, 25 minutes each)

Table 1: Bidnamic

Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic

Table 2: Beat Diminishing Returns with Strategies for the New World of Search

Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.

Host: Paul Valker, Director, US Retail & Commerce, Connexity

Table 3: Bonsai LLC

Table 4: The Evolution of AI Search

Host: Chris Andrew, CEO and Co-Founder, Scrunch

Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com

Table 5: Lily AI

Table 6: The Reactive CMO: Unlock Trapped Capital to Fund Growth

Join Revvim CEO Matt LeBaron and Brandpilot AI CRO John Beresford for a discussion on Reactive Search Management, the category of solutions Revvim defines that turns defensive ad spend into a growth asset. Revvim's patented technology delivers competitor-aware automation, maximizing efficiency while maintaining 100% ad presence. The focus is on AdAi, which eliminates the "brand tax" of overpaying for uncontested branded clicks. AdAi instantly reduces Cost-Per-Click in Search campaigns or increases the Target ROAS bid in Shopping campaigns. This process immediately results in reclaiming budget, creating new marketing capital for high-ROAS initiatives. Leaders will exchange actionable insights on leveraging this new funding source to accelerate acquisition and break through growth ceilings.

Host: Matt LeBaron, Founder & CEO, Revvim

Co-Host: John Beresford, CRO, Brandpilot AI

Table 7: Channable

Table 8: Retail Visibility in 2026: What Google and AI Really Want

Winning retailers are no longer just optimizing for Google, they're optimizing for AI, social platforms, and multi-surface search. Join this expert-led session to explore how leading brands are turning research data into traffic engines and trust signals for LLMs. You’ll learn how to bridge the gap between search strategy and brand building, backed by real-world case studies from hundreds of campaigns run by Digital Web Solutions.

Host: Dawood Bukhari, CEO, Digital Web Solutions

Tuesday, February 24

3:15 PM Track 2: Panel Discussion: Maximize Every Dollar: Proven Strategies for Ad Spend Efficiency That Drive Real Results

Maximizing the return on every advertising dollar is more critical than ever in today’s competitive retail landscape. Brands must leverage data-driven strategies and innovative tactics to optimize ad spend, eliminate waste, and boost performance across channels. During this panel discussion, industry experts reveal proven approaches to driving ad spend efficiency—helping retailers unlock real, measurable results that fuel sustainable growth and maximize marketing impact.

  • Refining your audience targeting to focus on high-converting segments
  • Implementing A/B testing for ad creatives and placements to identify the most effective strategies
  • Taking advantage of automation tools for bidding and budget management
  • Continuously analyzing campaign performance metrics to make data-driven adjustments


Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda