Jethro Rothe-Kushel is the Founder and CEO of Ritual Ads, an AI-enabled commercial production studio helping major brands produce Super Bowl–caliber campaigns faster, smarter, and with measurable ROI.
He has led campaigns at the intersection of commerce and culture, including Reebok’s debut commercial for the Angel Reese 1 — an AI-enhanced production supporting a global launch that sold out online within minutes — and a high-profile Martha Stewart campaign for Shopify, designed to expand cross-generational appeal and reinforce brand authority.
Previously elected the youngest Vice President of the Producers Guild of America, Jethro advises brands on leveraging AI, creative excellence, and operational agility to drive measurable growth..
Tuesday, February 24
12:55 PM Main Stage: Keynote Panel: Making the Most of Agentic AI: A Look into the Most Popular Use Cases
- Delivering hyper-personalized customer experiences through AI-powered recommendations, targeted promotions, and virtual assistants
- Automating and optimizing inventory management by monitoring stock levels in real time
- Streamlining new product launches by rapidly analyzing sales, promotional, and shelf data
- Orchestrating store operations by coordinating workforce tasks, managing supply chain disruptions, and automating maintenance
Check out the incredible speaker line-up to see who will be joining Jethro.
Download The Latest Agenda