Molly Chapman leads conversion and front end optimization for Rothy's DTC business. She specializes in turning behavioral and qualitative data into prioritized, revenue-moving fixes, and in building an always-on friction-audit practice instead of one-off UX reviews.
Monday, February 22, 2027: Summit Day
3:35 PM Customer Journey: Mastermind Roundtables
Join fellow eTailers in a laid-back setting for roundtable discussions. Bring your biggest challenges and brainstorm solutions with others who get it. It's all about open conversations, sharing ideas, and helping each other tackle problems together.
- Roundtable: Brand First Content & Storytelling to Win Social Discovery and Engagement Shiyao Tang, Founder & CEO, Soir Si
- Roundtable: Improving Data Collection and Attribution across a Customer's Omnichannel Journey Ashley Taylor Almond, Director, Digital Sales, Far Niente Winery
- Roundtable: Evolving Without Erasing: Refreshing Your Brand Identity Without Losing What Built It Luiza Libardi, E-commerce and Digital Marketing Director, John Fluevog Shoes
- Roundtable: The Friction Audit: Where Retailers Still Lose Customers Without Realizing It Molly Chapman, Senior Product Manager, Rothy's
- Roundtable: Digital Merchandising That Sells: Improving Discovery, Conversion, and Margin Together Kasey Wiese, Director eCommerce, Liberty Safe
- Roundtable: Membership, Subscription, or Classic Loyalty? Choosing the Right Retention Model for Your Brand Jim Wendt, Director of Sales Marketing, Innovative Beverage Concepts, Inc
- Roundtable: The Trust Gap: What Makes Shoppers Hesitate and What Closes the Distance
- Roundtable: Getting inventory Insights Right for a Seamless Journey
Tuesday, February 23, 2027
5:20 PM Fireside Chat: The Conversion Audit: Where You're Losing Customers and What to Do About It
Every site leaks customers somewhere between the homepage and checkout. The hard part is finding where, and knowing which fixes are worth making first. In this fireside chat, Molly Chapman, Senior Product Manager at Rothy's, will share how her team pinpoints the moments where shoppers drop off, tests what actually moves conversion, and keeps the site from drifting back into old problems.
- Using analytics, heatmaps, and session replays to spot real drop‑off points
- Ranking issues by impact so teams tackle the highest‑value problems first
- Designing experiments to validate which fixes actually move conversion
- Building a repeatable audit cadence that keeps sites from drifting back
Check out the incredible speaker line-up to see who will be joining Molly.
Download The Latest Agenda