Molly Chapman leads conversion and front end optimization for Rothy's DTC business. She specializes in turning behavioral and qualitative data into prioritized, revenue-moving fixes, and in building an always-on friction-audit practice instead of one-off UX reviews.
Tuesday, February 23, 2027
5:20 PM Fireside Chat: The Conversion Audit: Where You're Losing Customers and What to Do About It
- Using analytics, heatmaps, and session replays to spot real drop‑off points
- Ranking issues by impact so teams tackle the highest‑value problems first
- Designing experiments to validate which fixes actually move conversion
- Building a repeatable audit cadence that keeps sites from drifting back
Check out the incredible speaker line-up to see who will be joining Molly.
Download The Latest Agenda