Sarah Grosz
Influencer Marketing Lead Allbirds
Sarah Grosz is a powerhouse in influencer and affiliate marketing, known for building high-impact, performance-driven campaigns that scale brands across paid, organic, and community channels. With over 7 years of experience leading influencer strategy at industry-defining companies like Allbirds, MuteSix, and her own consultancy, goodCPG, Sarah has activated thousands of creators and delivered measurable growth across some of the most recognizable DTC brands.
Wednesday, February 25
5:10 PM Track 3: Fireside Chat: Measurement Impossible: Determining the ROI of Your Influencer Marketing Campaigns
- Gaining practical frameworks and formulas for calculating influencer marketing ROI
- Learning to combine quantitative data—such as impressions, clicks, and sales—with qualitative insights like sentiment analysis and brand awareness studies
- Exploring best practices for tracking influencer-driven results using UTM links, promo codes, and earned media value (EMV)
- Understanding the importance of ongoing optimization by analyzing ROI findings, iterating on strategies, and aligning influencer selection and content with business objectives for sustained impact
Check out the incredible speaker line-up to see who will be joining Sarah.
Download The Latest Agenda