Zach Solomon
Director, eCommerce & Owned Marketing Shinola & Filson
Wednesday, February 25
4:20 PM Track 4: Panel: Master Video-First Strategies to Captivate and Convert in a Short Attention Span Era
In today’s fast-paced digital landscape, video-first strategies are essential for grabbing and holding consumer attention. Brands that master engaging, snackable video content can effectively drive conversions amid shrinking attention spans. This panel brings together experts who reveal actionable tactics to create captivating videos that inspire action and build lasting customer relationships through:
- Crafting compelling narratives that resonate with your audience through video content
- Utilizing video to showcase product features, benefits, and customer testimonials effectively
- Optimizing video content for various platforms and audience preferences
- Measuring engagement metrics to refine and enhance your video content strategy
Check out the incredible speaker line-up to see who will be joining Zach.
Download The Latest Agenda