Shoppers no longer follow a single path to purchase. They discover products through search engines, social feeds, store shelves, marketplace listings, and, increasingly, conversations with AI assistants. In this session, Mark Bietz, CMO of Fun.com, shares how his team treats discovery as a connected system rather than a set of separate channels, so that every entry point builds on the last and investment follows real influence on purchase intent. 

• Charting how customers actually discover products across key entry points 
• Orchestrating content, merchandising, and media so each reinforces the next 
• Adapting search and product detail strategies for AIled interfaces 
• Building measurement views that show which discovery paths really drive intent