Mark Bietz | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Mark Bietz

CMO FUN.com

Mark Bietz is CMO for Fun.com which is the parent company for HalloweenCostumes.com where he oversees marketing and product.  He has been in digital marketing for the past 12 years where he ran a boutique agency and led search at Rasmussen College. Throughout his tenure at Fun.com, the company has quadrupled in size and become the biggest pure-play online Halloween retailer in the world.


Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

11:05 AM KEYNOTE PANEL: Driving Sustainable Growth By Elevating Your Customer Acquisition Strategy

  • Implementing targeted digital marketing campaigns to attract high-value customer segments 
  • Utilizing data analytics to refine customer acquisition channels and optimize ROI 
  • Developing personalized customer journeys to enhance conversion rates and retention 
  • Integrating customer feedback loops to continuously improve acquisition strategies and customer satisfaction 

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda