Mark Bietz | eTail Palm Springs

Mark Bietz

Mark Bietz

Chief Marketing Officer HalloweenCostumes.com & FUN.com
Mark Bietz

Monday, February 23: Summit Day

9:10 AM Search: Problem Solving Roundtable Rotations

(4 rounds, 25 minutes each)

Table 1: Bidnamic

Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic

Client Co-Host: Sunil Gowda, CEO, Garmentory

Table 2: Beat Diminishing Returns with Strategies for the New World of Search

Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.

Host: Paul Valker, Director, US Retail & Commerce, Connexity

Table 3: Bonsai

Host: Matt Butler, CEO, Bonsai

Table 4: The Evolution of AI Search

Host: Chris Andrew, CEO and Co-Founder, Scrunch

Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com

Table 5: Why Your Product Could Disappear in AI-Driven Shopping

Seven in 10 consumers now use AI to shop, but most product content wasn't built for AI to understand it. As AI becomes the front door to commerce, retailers face a critical gap: their product data was optimized for human browsing and keyword search, not for intelligent systems that need to interpret intent, compare options, and explain tradeoffs in natural language.

This roundtable explores what happens when product content can't keep pace with AI-driven discovery. We'll discuss where product understanding breaks down at scale, why incomplete or generic content causes products to underperform or disappear entirely, and how leading retailers are restructuring product data so it can be understood, compared, and trusted by machines first, and shoppers immediately after.

Host: Purva Gupta, Co-founder & CEO, Lily AI

Retail Co-Host: Ryan Besterwitch, VP, eCommerce, Hibbett

Table 6: The Reactive CMO: Unlock Trapped Capital to Fund Growth

Join Revvim CEO Matt LeBaron and Brandpilot AI CRO John Beresford for a discussion on Reactive Search Management, the category of solutions Revvim defines that turns defensive ad spend into a growth asset. Revvim's patented technology delivers competitor-aware automation, maximizing efficiency while maintaining 100% ad presence. The focus is on AdAi, which eliminates the "brand tax" of overpaying for uncontested branded clicks. AdAi instantly reduces Cost-Per-Click in Search campaigns or increases the Target ROAS bid in Shopping campaigns. This process immediately results in reclaiming budget, creating new marketing capital for high-ROAS initiatives. Leaders will exchange actionable insights on leveraging this new funding source to accelerate acquisition and break through growth ceilings.

Host: Matt LeBaron, Founder & CEO, Revvim

Co-Host: John Beresford, CRO, Brandpilot AI

Table 7: Channable

Table 8: Retail Visibility in 2026: What Google and AI Really Want

Winning retailers are no longer just optimizing for Google, they're optimizing for AI, social platforms, and multi-surface search. Join this expert-led session to explore how leading brands are turning research data into traffic engines and trust signals for LLMs. You’ll learn how to bridge the gap between search strategy and brand building, backed by real-world case studies from hundreds of campaigns run by Digital Web Solutions.

Host: Dawood Bukhari, CEO, Digital Web Solutions

Client Co-Host: Mark Bietz, CMO, HalloweenCostumes.com & FUN.com

Table 9: From Fragmented Metrics to Confident Decisions: Building a Unified Measurement Strategy

As marketing teams expand beyond a small set of core channels, measurement becomes increasingly complex and fragmented. This roundtable will explore how leading brands approach unified measurement including when to rely on attribution, when incrementality testing is required, and where MMM fits into longer term planning.

We will discuss the strengths and limitations of each methodology, common challenges teams face as they scale, and how to build a practical measurement roadmap that supports both day to day optimization and executive decision making. Attendees will leave with a clear framework for aligning measurement approaches to business goals and evolving their strategy as channel mix budgets and organizational needs grow.

Host: Kelsey Kearns, Sr Director of Revenue, DV Rockerbox

Host: Litong Chen, Senior Customer Success Manager, DV Rockerbox

11:40 AM Search: Roundtable Rotations

(4 rounds, 25 minutes each)

Table 1: Bidnamic

Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic

Client Co-Host: Sunil Gowda, CEO, Garmentory

Table 2: Beat Diminishing Returns with Strategies for the New World of Search

Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.

Host: Paul Valker, Director, US Retail & Commerce, Connexity

Table 3: Bonsai

Host: Matt Butler, CEO, Bonsai

Table 4: The Evolution of AI Search

Host: Chris Andrew, CEO and Co-Founder, Scrunch

Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com

Table 5: Why Your Product Could Disappear in AI-Driven Shopping

Seven in 10 consumers now use AI to shop, but most product content wasn't built for AI to understand it. As AI becomes the front door to commerce, retailers face a critical gap: their product data was optimized for human browsing and keyword search, not for intelligent systems that need to interpret intent, compare options, and explain tradeoffs in natural language.

This roundtable explores what happens when product content can't keep pace with AI-driven discovery. We'll discuss where product understanding breaks down at scale, why incomplete or generic content causes products to underperform or disappear entirely, and how leading retailers are restructuring product data so it can be understood, compared, and trusted by machines first, and shoppers immediately after.

Host: Purva Gupta, Co-founder & CEO, Lily AI

Retail Co-Host: Ryan Besterwitch, VP, eCommerce, Hibbett

Table 6: The Reactive CMO: Unlock Trapped Capital to Fund Growth

Join Revvim CEO Matt LeBaron and Brandpilot AI CRO John Beresford for a discussion on Reactive Search Management, the category of solutions Revvim defines that turns defensive ad spend into a growth asset. Revvim's patented technology delivers competitor-aware automation, maximizing efficiency while maintaining 100% ad presence. The focus is on AdAi, which eliminates the "brand tax" of overpaying for uncontested branded clicks. AdAi instantly reduces Cost-Per-Click in Search campaigns or increases the Target ROAS bid in Shopping campaigns. This process immediately results in reclaiming budget, creating new marketing capital for high-ROAS initiatives. Leaders will exchange actionable insights on leveraging this new funding source to accelerate acquisition and break through growth ceilings.

Host: Matt LeBaron, Founder & CEO, Revvim

Co-Host: John Beresford, CRO, Brandpilot AI

Table 7: Channable

Table 8: Retail Visibility in 2026: What Google and AI Really Want

Winning retailers are no longer just optimizing for Google, they're optimizing for AI, social platforms, and multi-surface search. Join this expert-led session to explore how leading brands are turning research data into traffic engines and trust signals for LLMs. You’ll learn how to bridge the gap between search strategy and brand building, backed by real-world case studies from hundreds of campaigns run by Digital Web Solutions.

Host: Dawood Bukhari, CEO, Digital Web Solutions

Client Co-Host: Mark Bietz, CMO, HalloweenCostumes.com & FUN.com

Table 9: From Fragmented Metrics to Confident Decisions: Building a Unified Measurement Strategy

As marketing teams expand beyond a small set of core channels, measurement becomes increasingly complex and fragmented. This roundtable will explore how leading brands approach unified measurement including when to rely on attribution, when incrementality testing is required, and where MMM fits into longer term planning.

We will discuss the strengths and limitations of each methodology, common challenges teams face as they scale, and how to build a practical measurement roadmap that supports both day to day optimization and executive decision making. Attendees will leave with a clear framework for aligning measurement approaches to business goals and evolving their strategy as channel mix budgets and organizational needs grow.

Host: Kelsey Kearns, Sr Director of Revenue, DV Rockerbox

Host: Litong Chen, Senior Customer Success Manager, DV Rockerbox

2:50 PM Search: Roundtable Rotations

(2 rounds, 25 minutes each)

Table 1: Bidnamic

Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic

Client Co-Host: Sunil Gowda, CEO, Garmentory

Table 2: Beat Diminishing Returns with Strategies for the New World of Search

Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.

Host: Paul Valker, Director, US Retail & Commerce, Connexity

Table 3: Bonsai

Host: Matt Butler, CEO, Bonsai

Table 4: The Evolution of AI Search

Host: Chris Andrew, CEO and Co-Founder, Scrunch

Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com

Table 5: Why Your Product Could Disappear in AI-Driven Shopping

Seven in 10 consumers now use AI to shop, but most product content wasn't built for AI to understand it. As AI becomes the front door to commerce, retailers face a critical gap: their product data was optimized for human browsing and keyword search, not for intelligent systems that need to interpret intent, compare options, and explain tradeoffs in natural language.

This roundtable explores what happens when product content can't keep pace with AI-driven discovery. We'll discuss where product understanding breaks down at scale, why incomplete or generic content causes products to underperform or disappear entirely, and how leading retailers are restructuring product data so it can be understood, compared, and trusted by machines first, and shoppers immediately after.

Host: Purva Gupta, Co-founder & CEO, Lily AI

Retail Co-Host: Ryan Besterwitch, VP, eCommerce, Hibbett

Table 6: The Reactive CMO: Unlock Trapped Capital to Fund Growth

Join Revvim CEO Matt LeBaron and Brandpilot AI CRO John Beresford for a discussion on Reactive Search Management, the category of solutions Revvim defines that turns defensive ad spend into a growth asset. Revvim's patented technology delivers competitor-aware automation, maximizing efficiency while maintaining 100% ad presence. The focus is on AdAi, which eliminates the "brand tax" of overpaying for uncontested branded clicks. AdAi instantly reduces Cost-Per-Click in Search campaigns or increases the Target ROAS bid in Shopping campaigns. This process immediately results in reclaiming budget, creating new marketing capital for high-ROAS initiatives. Leaders will exchange actionable insights on leveraging this new funding source to accelerate acquisition and break through growth ceilings.

Host: Matt LeBaron, Founder & CEO, Revvim

Co-Host: John Beresford, CRO, Brandpilot AI

Table 7: Channable

Table 8: Retail Visibility in 2026: What Google and AI Really Want

Winning retailers are no longer just optimizing for Google, they're optimizing for AI, social platforms, and multi-surface search. Join this expert-led session to explore how leading brands are turning research data into traffic engines and trust signals for LLMs. You’ll learn how to bridge the gap between search strategy and brand building, backed by real-world case studies from hundreds of campaigns run by Digital Web Solutions.

Host: Dawood Bukhari, CEO, Digital Web Solutions

Client Co-Host: Mark Bietz, CMO, HalloweenCostumes.com & FUN.com

Table 9: From Fragmented Metrics to Confident Decisions: Building a Unified Measurement Strategy

As marketing teams expand beyond a small set of core channels, measurement becomes increasingly complex and fragmented. This roundtable will explore how leading brands approach unified measurement including when to rely on attribution, when incrementality testing is required, and where MMM fits into longer term planning.

We will discuss the strengths and limitations of each methodology, common challenges teams face as they scale, and how to build a practical measurement roadmap that supports both day to day optimization and executive decision making. Attendees will leave with a clear framework for aligning measurement approaches to business goals and evolving their strategy as channel mix budgets and organizational needs grow.

Host: Kelsey Kearns, Sr Director of Revenue, DV Rockerbox

Host: Litong Chen, Senior Customer Success Manager, DV Rockerbox

Wednesday, February 25

1:05 PM Main Stage: Keynote Panel: Mastering the Omnichannel Customer Journey from First Click to Lasting Brand Loyalty

From the initial discovery phase to the ultimate goal of loyalty, each stage of the customer journey presents opportunities for engagement, conversion, and retention. Any friction your customer faces across the journey could be their sign to exit the expressway on the route to purchasing. During this keynote panel, our group of retail veterans will explore the complexities of navigating the full customer journey, discussing strategies for optimizing touchpoints, addressing pain points, and fostering loyalty through personalized experiences that resonate with diverse customer needs and expectations as well as:
  • Mapping and analyzing shifting customer behaviors across physical, digital, and hybrid channels
  • Integrating data and technology platforms to deliver seamless, personalized experiences
  • Coordinating inventory, fulfillment, and customer service operations
  • Continuously testing and refining channel strategies to stay agile and responsive

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda