eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Mark Bietz, CMO at HalloweenCostumes.com
HalloweenCostumes.com Logo

Mark Bietz


CMO
HalloweenCostumes.com

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


4:50 PM Panel Discussion: Celebrating A New World Of Search & Pushing Discovery Of Your Products

Consumers are shifting their preferences away from traditional advertising and looking more to referrals, social media posts and online searches. So how are you changing your search strategy to accommodate this shift? Panelists will look at the tools you need to spark discovery in this new environment. Discuss best practices for:

  • Evaluating what visual content is most effective to boost search and drive discoverability  
  • Creating immersive content with AMP stories that can be easily found through search
  • Building a test and learn environment with search and measuring across social and content platforms
  • Educating and adjusting team initiatives to boost search values based on search measurement

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


5:00 PM Retailer Roundtables – Pick A Table, Bring Your Challenges, Get Solutions (And A Cocktail!)

Each of our retailer roundtables has a host to facilitate an in depth discussion around a specific topic. Chat it up with peers who can give you different perspectives on a ton of different challenges, and who share similar interests.

Table 1: Internal Flows & Processes: Ensuring alignment within Merchandising, Planning, Finance, & Operations
Hosted By: Kat Guerrero, Product Manager, Business Tools, UncommonGoods

Table 2: Topic Pending
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue Gilt Groupe

Table 3: Creating The Best Audiences For Facebook And Instagram To Get Your Products Discovered
Hosted By: Mark Bietz, CMO, HalloweenCostumes.com

Table 4: Considerations And Challenges Of Site Enhancement Prioritization
Hosted By: Evan Beigel, Director, eCommerce, GC.com, Guitar Center

Table 5: Mobile eCommerce Design - What's Next?
Hosted By: Bita Shahian, eCommerce Developer/Designer, Cult Gaia