Udayan Bose

Founder & CEO NetElixir

Udayan Bose founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan recognized the potential of search marketing as an essential advertising channel in 2004. Having experienced first-hand the complexity involved in running a profitable paid search campaign, he was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value sales generator. With Udayan’s vision and persistence, NetElixir has successfully connected 500+ retail and direct to consumer businesses with their customers around the world and help them grow their profitable online sales. Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world's largest online gaming company. In this role he was responsible for building a new business unit from scratch, PartyBingo that went on to become a major revenue generator for the Company. Udayan regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad. He has been featured in The New York Times, Forbes and Time magazines. Udayan holds a Bachelors Degree in Chemical Engineering from the Indian Institute of Technology, Delhi.