Denise M. Foley is an accomplished eCommerce and digital strategy executive with a strong track record of leading transformation and growth in the retail, wholesale, and B2B sectors. She currently serves as EVP of eCommerce at ULE Group, and has previously held senior roles at Bollman Hat Company, Di Bruno Bros., Rite Aid, & Pet360 (acquired by Petsmart)
Denise is recognized for her expertise in turning around underperforming digital channels, leading major branded website launches, site re-platforms, and omni-channel strategies that drive substantial sales and profitability improvements. Highlights of her career include record-setting eCommerce growth and winning notable industry honors such as the Magento (Adobe) Imagine Growth Award.
Her strengths span eCommerce operations, customer experience, digital marketing, vendor negotiation, team development, and content strategy, making her a trusted leader in driving measurable business impact.
Tuesday, February 24
3:15 PM Track 6: Panel Discussion: Partnering for Success: How to Align Vendors with Your Business and Technology Goals
Given the staggering amount of solution providers in the eCommerce space, identifying and partnering with the right tech for your business can be a real challenge. Aligning vendors with your strategic priorities ensures seamless collaboration, innovation, and measurable impact across operations. During this panel discussion, retail leaders will share best practices and proven strategies for building strong vendor relationships that accelerate business success and deliver lasting value through:
- Aligning vendor selection with clear business goals and tech requirements
- Conducting thorough evaluations through market research, RFPs, and reference checks
- Prioritizing vendors with strong API integrations and cloud-native technologies
- Building transparent, collaborative relationships with vendors
4:15 PM Track 6: Panel Discussion: Avoiding the Shiny New Toy: Iterating Your Tech Stack Based on Your Customer’s Needs and NOT What’s Hot
Given the amount of technology out there that promises to help retailers grow and provide better experiences, cutting through the noise of sales pitches, has become more important than ever. Beginning with an actual problem and trying to find a vendor to solve that problem is the best route of action, rather than grabbing on to a shiny new toy. During this panel with a group of technology experts as they walk us through how they iterate their own tech stacks through audits, prioritization and company alignment and by:
- Resisting the urge to adopt every new technology trend in ecommerce
- Revaluating and updating your tech stack based on real customer feedback and needs
- Prioritizing meaningful improvements over flashy, unproven tools
- Aligning technology investments with long-term business goals and customer satisfaction
Check out the incredible speaker line-up to see who will be joining Denise.
Download The Latest Agenda