Sarah Shapiro | eTail Palm Springs

Sarah Shapiro

Sarah Shapiro

Retail Correspondant Puck's Line Sheet
Sarah Shapiro

Sarah is the retail correspondent at Puck's Line Sheet where she decodes consumer behavior, retail innovation and the latest in the retail and fashion industry. Drawing from her experience as a merchandising executive, entrepreneur and brand builder she brings a unique perspective shaped by experience across heritage retailers and DTC startups. Sarah delivers sharp insights to the operators, investors, and entrepreneurs redefining the industry.

Wednesday, February 25

3:20 PM Track 5: Panel: Delivering Value for a Price Conscious Shopper Throughout the Customer Journey

Meeting the needs of price-conscious shoppers means delivering true value that goes beyond just low prices—it’s about building trust and satisfaction at every touchpoint. These customers seek smart choices, meaningful benefits, and personalized experiences that make every purchase feel worthwhile. During this panel, retail and marketing experts unveil proven strategies to deliver consistent value throughout the customer journey, fostering loyalty and driving repeat business through: 
  • Highlighting value, not just low price, by communicating product quality, benefits, and ROI at every touchpoint
  • Offering targeted promotions and loyalty programs to reward repeat purchases and create a sense of exclusivity
  • Fostering loyalty and reducing cart abandonment by showcasing transparency in pricing and shipping options
  • Enhancing the overall experience with free shipping, flexible payment options, and easy returns, making the journey frictionless for value-focused shoppers

Thursday, February 26

12:10 PM Main Stage: Keynote Panel: The Art of Partnership: Strategies for Win-Win Brand Collaboration

Great things happen when brands join forces—and the best partnerships create magic that benefits everyone involved. It’s all about finding the perfect match, syncing strengths, and cooking up creative collaborations that wow customers and boost business.

Join this keynote panel as industry experts dish out the secrets to building win-win partnerships that take your brand game to the next level, through steps like:

  • Identifying compatible brand partners for long-term, mutually beneficial relationships
  • Scaling partnerships effectively to maximize reach and impact
  • Enhancing customer experience and loyalty through strategic collaborations
  • Leveraging partnerships to innovate products and attract new customer segments

Check out the incredible speaker line-up to see who will be joining Sarah.

Download The Latest Agenda