Paul Banker

VP of Marketing BARK

For the last 15+ years, I have worked in a variety of marketing roles primarily in Consumer Packaged Goods (CPG), Digital Editorial Content, and Music & Entertainment. I even Co-Founded my own brand, Shoeboxx Recordings. I enjoy the challenge of using data and insights to craft storytelling, design, and content that breaks through to connect with consumers. Data driven to the extreme, I have a full-stack marketing background and have experience creating and driving marketing strategy, building teams, managing agencies and budgets, optimizing PPC strategies, growing organic traffic, increasing subscriptions, and driving top-line and bottom-line sales growth. I've helped launch hundreds of new products and created successful go-to-market strategies for omni-channel brands. I'm also skilled and experienced in Search Engine Optimization (SEO), Social Media Marketing, Graphic Design, Creative Direction, Video Production, Event Marketing, Product and Lifestyle Photography, Management, and Leadership. As a leader I believe EQ is greater than IQ, and that the best way to succeed is to help others succeed.