Paul Banker

Former VP, Marketing BARK

With nearly 20 years building pet brands and consumer packaged goods companies, Paul Banker brings a full-stack marketing approach that combines data-driven strategy with the kind of creative storytelling that sparks emotional connections. At BARK, he has helped launch masterbrand campaigns and new product lines while championing surprise and delight as a core business strategy—proving that personalization and unexpected moments drive the loyalty that truly matters. His background spans brand building, CRO and performance marketing, team leadership, and creative direction, including co-founding a boutique music label called Shoeboxx Recordings. Paul believes that in an increasingly automated world, emotional intelligence and human-centered experiences are what set brands apart.