For over 26 years, Meyar Sheik has been a pioneering, digital marketing, personalization, AI and SaaS leader, building category-defining personalization and customer engagement platforms for global brands. As the CEO & Founder of Certona from 2004 to 2022, he has helped shape the AI personalization space, working with the largest brands like Nike, Sephora, Adidas, Gucci and Uniqlo and earning recognition from Gartner, Forrester, G2, and IDC as a market leader in omnichannel marketing and customer experience. Meyar’s work spans real-time web analytics, recommendation engines, digital marketing and real-time experience personalization.
An entrepreneur, investor, advisor, and mentor, he serves on digital commerce and technology boards including NRF Digital Advisory Board and Council, and Tech San Diego. Known as an AI personalization pioneer, Meyar holds a patent for profiling online visitors and is passionate about helping brands unlock the full power of data, AI and SaaS to personalize customer journeys.
Tuesday, February 24
2:55 PM Track 5: Client Case Study: Personalization at Scale: Nu Skin’s Blueprint for AI-First Customer Engagement
How does a global leader in skincare and wellness stay agile when customer needs and expectations shift daily, if not by the minute? You build a customer‑obsessed, AI‑first engagement engine around them. In this session, Nu Skin’s Enterprise Business Architect, Seolah Hilton, and Insider One’s Global President, Meyar Sheik, break down the roadmap for personalizing customer journeys at scale.
Learning Objectives:
- Mastering Predictive Intent: Discover how to move beyond reactive marketing by using AI to spot intent early, identifying "high likelihood to purchase" segments and "discount affinity" to deliver the right message at the moment of peak intent
- Architecting for Agility: Understand the organizational and technical shifts required to move from siloed data to a unified, real-time customer view
- The "Next-Best-Channel" Strategy: Learn how to move from static campaigns to auto-optimized journey orchestration that shifts between channels based on real-time customer behavior
Check out the incredible speaker line-up to see who will be joining Meyar.
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