Francesca Kennedy is a global social impact leader and award-winning entrepreneur recognized by People Magazine as one of the “25 Most Powerful Latinas” and by Inc. Magazine as one of the “Top 27 Business Leaders Changing the World.” She is the founder of Ix Style, a purpose-driven fashion brand that empowers Mayan artisans and provides clean drinking water to children in Guatemala. Ix Style’s handcrafted collections have been sold through Goop, Anthropologie, Gap, and J.Crew, and have been featured in Vogue, Harper’s Bazaar, Glamour, InStyle, and the LA Times. Francesca, is a TED speaker and Project Runway winner, and blends creativity, storytelling, and social innovation to demonstrate how business can be both profitable and purposeful.
As Head of PR and CSR at Shop LC—a global jewelry manufacturer and 24/7 shopping network—Francesca oversees communications and social-impact initiatives. Shop LC has provided over 55 million meals to date and currently funds approximately 30,000 meals per day for children in need, with a long-term goal of 1 million meals per day by 2040.
Wednesday, February 25
5:10 PM Track 1: Case Study: Purpose as a Profit Center: Cause-Driven Loyalty That Converts
Consumers today are seeking deeper meaning in their purchases, rewarding brands that intertwine purpose and profit within their customer loyalty strategies. By embedding causes into every interaction, brands have the unique opportunity to create emotional bonds that fuel both retention and conversion. This case study with Francesca Kennedy from Shop LC will highlight essential actions for brands looking to activate cause-driven loyalty programs that genuinely convert, including:
- Inspiring customer engagement by integrating authentic social or environmental causes into loyalty programs that reflect core brand values.
- Driving conversions by enabling shoppers to easily support meaningful causes through point-redemption options or one-for-one giving models.
- Reinforcing emotional brand connection by consistently storytelling the direct impact of purchases and loyalty activities on real-world outcomes.
- Strengthening long-term loyalty by rewarding purpose-driven behaviors and transparently tracking the communal benefit from every transaction
Check out the incredible speaker line-up to see who will be joining Francesca.
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