Sara Jensen | eTail Palm Springs

Sara Jensen

Sara Jensen

Co-Chief Executive Officer and Co-Founder Hugh & Grace
Sara Jensen

Sara Jensen is the Co-Founder and Co-CEO of Hugh & Grace, an Inc. 5000 Honoree and award-winning wellness company dedicated to promoting hormone health and holistic preventative wellness. Hugh & Grace’s high-performance, hormone-supportive products are formulated with clinically studied ingredients designed to support the body’s natural hormone function while helping reduce exposure to harmful chemicals. After a 14-year struggle with unexplained infertility, Sara and her husband, Ben, founded Hugh & Grace to create the solutions they couldn’t find. Two of their sisters volunteered to be their surrogates and they named their company after their miracle children, Hugh and Grace. Hugh & Grace has been featured in The Wall Street Journal, Forbes, USA Today, and International Business Times, and recognized as #114 in Healthcare & Medical on the Inc. 5000 list of fastest-growing companies in America, and Most Transformative Company and Fastest Growing Impact Company by Real Leaders. Sara is also an author and speaker, sharing her personal journey and insights on hormone health, entrepreneurship, and resilience. Above all, her favorite role is being a wife to Ben and mom to Grace and Hugh—her greatest inspirations.

Wednesday, February 25

12:20 PM Main Stage: Keynote Panel: Living Out Loud: Answering the Call for Transparency and Authenticity in Retail

Today’s consumers demand more than products—they crave connections with brands that live out loud with bold transparency and genuine authenticity. In an era where trust is earned through openness and realness, retailers must step up and show their true colors to connect deeply with their audience.

During this keynote panel, fearless retail leaders share inspiring stories and actionable insights on answering the call for radical honesty—building trust, loyalty, and meaningful connections that stand out in a crowded marketplace through:
  • Embracing authenticity and simplicity for an entire product lifecycle
  • Expressing values throughout the customer journey to invite and build a community
  • Using meaningful messages to connect with value-driven customers
  • Assessing how to showcase your brand and value proposition, and which channels work best

Check out the incredible speaker line-up to see who will be joining Sara.

Download The Latest Agenda