Steve Schwartz | eTail Palm Springs

Steve Schwartz

Steve Schwartz

Founder & Master Tea Blender Art of Tea
Steve Schwartz
Steve Schwartz is a best-selling author, Master Tea Blender, and the Founder of Art of Tea, an award-winning tea purveyor based in Los Angeles. At Art of Tea, Steve applies his background in Ayurveda, initially cultivated during his time studying at the Ayurvedic Institute in New Mexico, to create award-winning blends that showcase his passion for the alchemy of combining herbs and botanicals. Schwartz was originally drawn to the field after his mom died of cancer when he was 19 years old. He became fascinated with Eastern and preventative medicine as an alternative to Western medicine that failed to save his mom. Following his tenure at the Ayurvedic Institute, Schwartz traveled the world to meet with farmers in Asia, India, Africa, and the Middle East to broaden his knowledge of tea and learn how climate and terroir impact its expression and flavor. While he didn’t initially plan to start a tea company, after settling back in his hometown of Los Angeles, he began experimenting with blending different teas and botanicals in his living room. He developed an underground following and started making custom formulations for chefs such as Wolfgang Puck while teaching others the art of blending. As his enthusiasm for blending teas grew, Schwartz began honing in on a vision for the company that would become Art of Tea. He immersed himself in learning about entrepreneurship, initially through CDs on marketing & business strategy that he would listen to while traveling and driving to and from tastings. He took the leap to found Art of Tea in 2004 and has since grown the company from a small-scale operation in his living room to a world-renowned brand with a warehouse in Monterey Park, just outside Downtown Los Angeles. Steve’s passion for tea and ability to hand-craft the finest teas and botanicals has led to relationships with brands, acclaimed chefs, and restaurants such as Google, Vera Wang, #Slack, The Peninsula Hotels, Huntington Gardens, Wolfgang Puck, Adam Perry Lang, Rustic Canyon Group, Craft Los Angeles and more.

Tuesday, February 24

9:35 AM Main Stage: Keynote Panel: Retail Resilience Unlocked: Lessons Learned from Navigating Tariffs, Market Volatility, and Industry Transformation

In a world rocked by tariffs, market upheaval, and lightning-fast industry shifts, retailers are confronting challenges unlike any before—threatening not just growth, but their very survival. Now more than ever, resilience is the game changer that separates those who thrive from those who falter.

During this keynote panel, visionary retail leaders reveal powerful lessons forged in adversity, unveiling bold strategies to adapt, manage risk, and unlock the resilience that fuels lasting success in today’s unpredictable landscape, including: 
  •  Implementing scenario planning and flexible strategies to proactively prepare for shifts in tariffs, market volatility, and global trade
  • Investing in digital platforms, integrated data, and AI to enhance agility, operational efficiency, and supply chain resilience
  • Rethinking cost structures, logistics networks, and supplier relationships to maintain profitability and adapt to disruptions
  • Strengthening customer relationships and brand loyalty through data-driven marketing, product innovation, and hyper-personalization

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda