Aviv Frenkel

Co-Founder Moonshot AI

Aviv Frenkel is a seasoned entrepreneur, former national media personality, and PhD candidate, blending over 20 years of experience in Israeli media with a passion for innovation in technology. He is currently the co-founder of Moonshot AI, a groundbreaking no-code AI platform that empowers eCommerce brands through automated experimentation. Previously, Aviv was the co-founder and CEO of Enroute, a tech startup in the automotive space.

Aviv began his distinguished media career at the IDF radio station, an institution known for cultivating many of Israel’s leading journalists. He later became Channel 10 News’ senior tech and automotive correspondent and anchor, where he hosted popular shows like "Layla Galgali", a car show that aired for six years, alongside "Ha-Zinor" and "The Gadget-Team." His work also includes two documentary films aired on Israeli national television. Aviv's expertise has earned him interviews on international platforms such as CNN and TIME magazine, further cementing his status as a trusted voice in tech and automotive journalism.

A frequent keynote speaker and panelist at global conferences, Aviv is also the co-host of "30 Minutes or Less," one of Israel’s top tech podcasts, where he interviews leading entrepreneurs, investors, and CEOs.

In addition to his professional achievements, Aviv is pursuing a PhD in Science and Technology Studies at Bar-Ilan University, under the supervision of Prof. Noah Efron. His dissertation, titled "The Bridge – The Israeli High-tech Community in Silicon Valley and the Roles These Digital Nomads Play in the Construction of the Israeli Startup Nation," is currently under review for examination/defense.

Aviv also holds a BA and MA in East Asian Studies and Chinese, leveraging his language skills to serve as a correspondent during the 2008 Beijing Olympics.

Monday, February 24: The Artificial Intelligence Summit (retailer only)

2:15 PM AI: Technology Demos

1) Gen AI-Driven eCommerce CRO: How Moonshot AI Turns Online Stores into Self-Optimizing Ecosystems

Discover how Moonshot AI is revolutionizing eCommerce by turning online stores into self-optimizing organisms powered by generative AI. Our platform automatically identifies areas of a website that aren't performing, formulates a hypothesis for improvement, and uses Gen AI to autogenerate the necessary code and design changes. No developers, designers, or analysts are needed—AI handles it all, continuously adapting and optimizing the site to drive growth and enhance customer experiences. Join us to see how this innovative approach is transforming digital retail and delivering measurable results for brands.

Audience Learning Objectives

Learn how Moonshot AI leverages Gen AI to enable eCommerce stores to autonomously optimize without the need for developers, designers, or analysts.
Discover how code and design are autogenerated, allowing businesses to focus on strategy while AI handles the technical aspects.
Understand how generative AI can continuously improve customer experiences and drive measurable revenue growth.
Explore real-world examples of how Moonshot AI’s automation creates a seamless, self-optimizing ecosystem for eCommerce brands.
Gain insights into how Gen AI is transforming the future of eCommerce by reducing reliance on traditional teams and accelerating growth.

Aviv Frenkel, Co-Founder, Moonshot AI

2) Optimine

3) Retail Social Network to source free AI R&D

Adeptmind is a retail social network that strives to solve the most practical and needle-moving problems in e-commerce. Currently, we are comprised of 180 retailer leaders and a growing group of retail SaaS companies. Inside, we work on solving painful problems like: "why is my organic traffic dropping 30% YoY", "paid ads are becoming so expensive that my ROAS no longer makes sense", and "I don't like my CDP, how can I achieve better outbound marketing?" I'm sure some or many of these issues affect each of you. This is a network in which you can get your problems solved for free.

In this demo, we will present two solutions that originated from this network. These solutions have been adopted by over 45 Fortune 1000 retailers and generated over $100M in incremental revenue.

Combining social listening and generative content to improve organic traffic by 15%
Using a doppelganger PDP and image signals to improve paid revenue

G Wu, CEO, Adeptmind

Check out the incredible speaker line-up to see who will be joining Aviv.

Download The Latest Agenda