Paakow Essandoh
Chief & Founder MIZIZI International
What started in a college dorm room in 2015 has grown into a globally recognized brand. Paakow Essandoh is the founder of MIZIZI, a diaspora-rooted sportswear company that has worked with Marvel, Disney, and Paramount, and has been featured in Forbes, Vogue, and GQ. But his true mission? Helping people connect with who they are and where they come from.
Paakow's talks cut deeper than inspiration, they deliver real stories, lessons from the trenches, and actionable strategies for building something that matters.
Tuesday, February 24
4:15 PM Track 3: Panel Discussion: Crowd-Powered Commerce: The Magic of Social Proof
Social proof isn’t just influencing consumer decisions—it’s transforming ordinary shoppers into passionate advocates whose voices spark trust and drive buying behavior through authentic reviews, ratings, and user-generated content. When brands harness the electric power of crowd-driven commerce, they unlock unstoppable momentum that amplifies credibility, ignites engagement, and accelerates growth in today’s hyper-connected world. During this panel discussion, retail experts reveal how to tap into the magic of social proof to craft irresistible customer experiences, supercharge conversions, and build thriving communities that fuel lasting success by:
- Exploring the psychological basis of social proof and its influence on consumer behavior in retail.
- Discussing various forms of social proof, including customer reviews, testimonials, influencer endorsements, and user-generated content.
- Providing actionable strategies for leveraging social proof, such as showcasing reviews and highlighting user experiences on social media.
- Learning to measure the effectiveness of social proof initiatives through metrics like conversion rates and customer engagement
Check out the incredible speaker line-up to see who will be joining Paakow.
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