Richard Jones

Chief Revenue Officer Wunderkind

Richard Jones has more than 20 years of marketing, sales and strategy experience helping top brands understand and adapt to the nuances of modern consumerism. Prior to joining Wunderkind as Chief Revenue Officer, Jones served as CMO of Cheetah Digital, a cross-channel customer engagement solution provider. He served as CEO of Wayin, a global leader in zero-party data collection and activation, where he helped leading brands, such as Daily Mail Group, NHL, Vodafone, Priceline.com, Air New Zealand and Manchester City FC, create zero-party data strategies.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

8:30 AM Chairperson Opening Remarks by Wunderkind

9:35 AM KEYNOTE PANEL: C-Suite Synergy: Achieving Cross-Functional Collaboration and Organizational Growth

Fostering clear communication channels between departments to align strategic goals
Implementing shared metrics and KPIs to encourage collaborative efforts
Holding regular cross-functional meetings to address challenges and leverage opportunities
Empowering teams with tools and resources to facilitate seamless collaboration and innovation

11:05 AM KEYNOTE PANEL: Driving Sustainable Growth By Elevating Your Customer Acquisition Strategy

Implementing targeted digital marketing campaigns to attract high-value customer segments
Utilizing data analytics to refine customer acquisition channels and optimize ROI
Developing personalized customer journeys to enhance conversion rates and retention
Integrating customer feedback loops to continuously improve acquisition strategies and customer satisfaction

12:05 PM KEYNOTE PANEL: Building Brand Trust With Today’s Socially Conscious Consumer

Communicating authentic brand values and commitments through transparent messaging
Supporting social causes and sustainable practices aligned with consumer values
Engaging in open dialogue and actively listening to customer feedback and concerns
Demonstrating accountability and ethical practices in product sourcing and business operations

12:55 PM KEYNOTE PANEL: Creative is The New Ad Targeting: Getting Cut-Through In An Age of Declining ROAS

Developing creative strategies that resonate emotionally and intellectually with target audiences
Utilizing storytelling and narrative techniques to engage and captivate viewers
Incorporating interactive elements and user-generated content to increase engagement
Continuously testing and iterating creative concepts to optimize performance and maintain relevance

eTail Palm Springs 2025