Richard Jones

Chief Revenue & Marketing Officer Wunderkind

Richard Jones has more than 20 years of marketing, sales and strategy experience helping top brands understand and adapt to the nuances of modern consumerism. Prior to joining Wunderkind as Chief Revenue Officer, Jones served as CMO of Cheetah Digital, a cross-channel customer engagement solution provider. He served as CEO of Wayin, a global leader in zero-party data collection and activation, where he helped leading brands, such as Daily Mail Group, NHL, Vodafone, Priceline.com, Air New Zealand and Manchester City FC, create zero-party data strategies

Tuesday, February 24

8:30 AM Main Stage: Chairperson Openings Remarks

11:05 AM Main Stage: C-Level Panel: Being an Architect of Change: The Expanding Role of the CMO

Marketing leaders today are stepping into transformative roles that go far beyond traditional boundaries, becoming true architects of change within their organizations. As the retail landscape evolves at breakneck speed, CMOs must drive innovation, foster cross-functional collaboration, and lead cultural shifts that fuel growth and relevance.

During this panel, visionary CMOs share how they are reshaping the future of marketing—empowering teams, embracing new technologies, and steering their brands through continuous transformation to thrive in a rapidly changing world through:

Driving cross-functional growth and shaping business models and revenue strategies beyond traditional marketing roles
Optimizing spend, and guiding innovation across customer journeys
Leading digital transformation initiatives, aligning technology, culture, and customer-centricity
Building brands that stand for something by navigating social issues, ESG goals, and stakeholder trust with authenticity

12:55 PM Main Stage: Keynote Panel: Making the Most of Agentic AI: A Look into the Most Popular Use Cases

Agentic AI is revolutionizing retail by automating complex tasks, enhancing decision-making, and unlocking new levels of efficiency and personalization across the entire customer journey. As this powerful technology gains momentum, brands are discovering diverse and impactful ways to integrate agentic AI into their operations.

During this panel, retail experts spotlight the most popular and game-changing use cases of agentic AI—revealing how forward-thinking retailers are harnessing its capabilities to drive innovation, boost performance, and stay ahead in a competitive market by:

Delivering hyper-personalized customer experiences through AI-powered recommendations, targeted promotions, and virtual assistants
Automating and optimizing inventory management by monitoring stock levels in real time
Streamlining new product launches by rapidly analyzing sales, promotional, and shelf data
Orchestrating store operations by coordinating workforce tasks, managing supply chain disruptions, and automating maintenance