Davide Mattucci | eTail Palm Springs

Tuesday, February 24

Building a shared language and mutual respect between data and marketing teams to bridge the gap between analytical and creative mindsets
Leveraging collaborative tools and platforms to enable real-time feedback, data visualization, and seamless project management for richer, more effective campaigns
Integrating data-driven insights early in the creative process to inform storytelling, campaign design, and audience targeting—unlocking measurable impact and innovation
Fostering cross-disciplinary communication to encourage knowledge sharing, spark new ideas, and ensure both teams are aligned on goals and ownership throughout the campaign lifecycle