Davide Mattucci

CMO BYLT

Davide Mattucci is the CMO of Bylt Basics. Davide has spent over 20 years in the industry at a variety of global Brands that include PrAna, Under Armour, Adidas, Fanatics, and Brixton, spanning a variety of roles from Design to Product Creation, Brand Marketing, and Digital Commerce. His diverse experience has given him a strong 360º perspective on how to position and scale businesses by leveraging product, brand storytelling, and marketplace expertise to deeply connect with consumers.

Tuesday, February 24

3:15 PM Track 4: Panel: When Nerds Meet Creatives: Achieving Excellence Through Data and Marketing Team Collaboration

Today’s marketing landscape requires the team work of creatives and data scientists, both of whom bring something to the table when it comes to campaign effectiveness and growth. But the language spoken by both teams doesn’t always translate. Join a panel of leaders from both sides of the house who unlock how to promote collaboration and understanding between these two groups by:

Building a shared language and mutual respect between data and marketing teams to bridge the gap between analytical and creative mindsets
Leveraging collaborative tools and platforms to enable real-time feedback, data visualization, and seamless project management for richer, more effective campaigns
Integrating data-driven insights early in the creative process to inform storytelling, campaign design, and audience targeting—unlocking measurable impact and innovation
Fostering cross-disciplinary communication to encourage knowledge sharing, spark new ideas, and ensure both teams are aligned on goals and ownership throughout the campaign lifecycle

Check out the incredible speaker line-up to see who will be joining Davide.

Download The Latest Agenda