Kevin Herrholtz

VP, Client Success addShoppers

Kevin Herrholtz serves as the VP of Client Success at addShoppers. With a career spent leading customer success teams at innovative SaaS organizations, Kevin is passionate about building strategies that create loyal, long-term customers. At addShoppers, he helps DTC brands maximize retention, upsell, and cross-sell opportunities through a customer-first approach. Known for his energy and obsession with customer health, Kevin brings a fresh perspective on how brands can deliver real value and delight at every touchpoint.

Tuesday, February 24

9:10 AM Innovation Theater: Driving Growth Through Acquisition & Loyalty

eCommerce brands today face two major challenges: rising customer acquisition costs and declining shopper loyalty. addShoppers has built an ecosystem that addresses both, with SafeOpt turning browsers into buyers and Minty rewarding loyal shoppers. In this session, you’ll see how acquisition and loyalty work together in a flywheel that delivers unprecedented conversion rates — including up to 40% post-click conversions when stacking cashback with SafeOpt exclusive offers.

Learning Objectives:

Understand how SafeOpt drives customer acquisition with performance-based targeting.\
Learn how Minty’s cashback program increases shopper loyalty and lifetime value.
See how combining SafeOpt + Minty creates a growth flywheel that multiplies results.
Explore real customer data showing conversion rates far above eCommerce norms.
Take away practical strategies for integrating acquisition and loyalty channels.

4:45 PM Track 2: Client Case Study: Growing Together: Outcomes Through Partnership with addShoppers

Growth isn’t just about technology — it’s about the outcomes and the partnerships behind it. In this fireside chat, you’ll hear directly from leading brands on how SafeOpt and Minty have impacted their customer acquisition and loyalty strategies, the measurable results they’ve achieved, and what it’s like to partner with addShoppers along the way.

Learning Objectives:

Hear real-world brand experiences and outcomes from using SafeOpt and Minty.
Understand how SafeOpt + Minty together drive measurable growth in conversions and retention.
Learn how addShoppers partners with brands to maximize results beyond just platform adoption.
Identify what makes an effective brand–partner relationship in eCommerce growth.
Take away actionable insights you can apply to your own acquisition and loyalty strategies.