Eugene Chew | eTail Palm Springs

Eugene Chew

Eugene Chew

Chief Operating Officer BikesOnline
Eugene Chew

Eugene is the global Chief Operating Officer at BikesOnline, a leading DTC cycling retailer in USA & Australia and the exclusive distributor of Polygon and Superior bikes. Based in San Diego, Eugene previously was the Greater China regional head at Lion (Kirin), and the Chief Digital Officer at J. Walter Thompson (WPP). A keen cyclist, gardener and tea drinker, Eugene also advises startups and runs a Shopify site for aged tea connoisseurs TeaUrchin.com

Wednesday, February 25

3:20 PM Track 5: Panel: Delivering Value for a Price Conscious Shopper Throughout the Customer Journey

Meeting the needs of price-conscious shoppers means delivering true value that goes beyond just low prices—it’s about building trust and satisfaction at every touchpoint. These customers seek smart choices, meaningful benefits, and personalized experiences that make every purchase feel worthwhile. During this panel, retail and marketing experts unveil proven strategies to deliver consistent value throughout the customer journey, fostering loyalty and driving repeat business through: 
  • Highlighting value, not just low price, by communicating product quality, benefits, and ROI at every touchpoint
  • Offering targeted promotions and loyalty programs to reward repeat purchases and create a sense of exclusivity
  • Fostering loyalty and reducing cart abandonment by showcasing transparency in pricing and shipping options
  • Enhancing the overall experience with free shipping, flexible payment options, and easy returns, making the journey frictionless for value-focused shoppers

Check out the incredible speaker line-up to see who will be joining Eugene.

Download The Latest Agenda