John Wallace | eTail Palm Springs

John Wallace

John Wallace

Co-Founder & CEO LiftLab
John Wallace

John Wallace is the CEO and Co-Founder of LiftLab, a full funnel media planning platform that helps performance marketers optimize spend and forecast revenue with confidence. A serial entrepreneur and pioneer in marketing analytics, John previously founded DataSong (acquired by MarketShare/Neustar) and has spent his career helping brands turn data into growth. He brings sharp insights into the future of marketing analytics, experimentation, and AI-driven decision-making.

Tuesday, February 24

3:15 PM Track 2: Panel Discussion: Maximize Every Dollar: Proven Strategies for Ad Spend Efficiency That Drive Real Results

Maximizing the return on every advertising dollar is more critical than ever in today’s competitive retail landscape. Brands must leverage data-driven strategies and innovative tactics to optimize ad spend, eliminate waste, and boost performance across channels. During this panel discussion, industry experts reveal proven approaches to driving ad spend efficiency—helping retailers unlock real, measurable results that fuel sustainable growth and maximize marketing impact.

  • Refining your audience targeting to focus on high-converting segments
  • Implementing A/B testing for ad creatives and placements to identify the most effective strategies
  • Taking advantage of automation tools for bidding and budget management
  • Continuously analyzing campaign performance metrics to make data-driven adjustments


4:15 PM Track 2: Panel Discussion Remix: Crafting a Winning Media Strategy: Balancing Paid, Organic, and Partner Approaches for Maximum Marketing Impact

Given the stunning array of channels and platforms it is possible to reach customers on today, deciding where to focus your time, attention and dollars can be a daunting task. Strategizing for the best plan of attack for your business requires a full audit of what you are currently doing along with a deep understanding of where your customers are spending most of their time, both online and off. During this panel discussion to hear a group of savvy marketers walk through their approach to:
  • Allocating digital marketing budgets efficiently amidst rising media costs
  • Rethinking traditional and new media strategies to drive top-of-funnel growth
  • Harnessing zero- and first-party data more effectively to enhance customer insights
  • Adapting platform strategies as customers interact across touchpoints
  • Redefining KPIs to reflect the shifting priorities and outcomes

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda