John Wallace

CEO Liftlab

John Wallace is the CEO and Co-Founder of LiftLab, a full funnel media planning platform that helps performance marketers optimize spend and forecast revenue with confidence. A serial entrepreneur and pioneer in marketing analytics, John previously founded DataSong (acquired by MarketShare/Neustar) and has spent his career helping brands turn data into growth. He brings sharp insights into the future of marketing analytics, experimentation, and AI-driven decision-making.