John Wallace

CEO & Co-Founder LiftLab

- John Wallace is a serial tech entrepreneur, marketing analytics innovator, and the visionary CEO and Co-Founder of LiftLab, a premier AI-powered, experimentation-backed, marketing analytics SaaS provider. John is leading the way to LiftLab’s new approach for performance marketers' spending decisions, so they forecast revenue for peak efficiency, growth and profitability. John’s journey has been about discovery and hard work through constant problem solving. You try some stuff, maybe even tinker a bit, but then find a new and better way through it. For John, hard work started in soybean farming to pay his way through college. Later in life, it was working with his kids to rebuild vintage cars to instill some pride by getting their hands dirty. Professionally, this translates into discovering new ways for LiftLab customers to be successful with their data so they can improve their top and bottom lines. A captivating and insightful speaker, John brings his wealth of knowledge to any audience, talking about his learnings throughout his career and his insights into the future of marketing analytics and the world of marketing mix modeling. His entrepreneur background includes a Multi-touch Attribution firm built in 2003, today known as DataSong, helping some of the industry's biggest brands like William Sonoma to optimize millions of dollars in marketing spend. After close to a decade, he orchestrated a merger into MarketShare (now Neustar). John is an influential voice in the space of marketing technology landscape, as well as successfully founding, running, and selling tech companies.