Maximizing the return on every advertising dollar is more critical than ever in today’s competitive retail landscape. Brands must leverage data-driven strategies and innovative tactics to optimize ad spend, eliminate waste, and boost performance across channels. During this panel discussion, industry experts reveal proven approaches to driving ad spend efficiency—helping retailers unlock real, measurable results that fuel sustainable growth and maximize marketing impact.

Given the stunning array of channels and platforms it is possible to reach customers on today, deciding where to focus your time, attention and dollars can be a daunting task. Strategizing for the best plan of attack for your business requires a full audit of what you are currently doing along with a deep understanding of where your customers are spending most of their time, both online and off. During this panel discussion to hear a group of savvy marketers walk through their approach to: