Jenna Habayeb is the President at Posh Peanut, a beloved DTC children’s apparel brand. With a strong track record in marketing leadership, she has consistently focused on integrating content, community, and commerce to create beloved, category-disrupting brands.
Before joining Posh Peanut, Jenna served as CMO at Ruggable, IPSY, 7 For All Mankind and Splendid. Her innovative approach to marketing has earned her recognition as one of Forbes' Top 50 Entrepreneurial CMOs and one of Diversity First's Top 100 Women in Business.
Jenna’s passion lies in building brands that resonate deeply with consumers, driving both emotional connection and business growth.
Wednesday, February 25
1:05 PM Main Stage: Keynote Panel: Mastering the Omnichannel Customer Journey from First Click to Lasting Brand Loyalty
From the initial discovery phase to the ultimate goal of loyalty, each stage of the customer journey presents opportunities for engagement, conversion, and retention. Any friction your customer faces across the journey could be their sign to exit the expressway on the route to purchasing. During this keynote panel, our group of retail veterans will explore the complexities of navigating the full customer journey, discussing strategies for optimizing touchpoints, addressing pain points, and fostering loyalty through personalized experiences that resonate with diverse customer needs and expectations as well as:
- Mapping and analyzing shifting customer behaviors across physical, digital, and hybrid channels
- Integrating data and technology platforms to deliver seamless, personalized experiences
- Coordinating inventory, fulfillment, and customer service operations
- Continuously testing and refining channel strategies to stay agile and responsive
Check out the incredible speaker line-up to see who will be joining Jenna.
Download The Latest Agenda