The architecture of commerce is being rebuilt for an AI-first world. While much of today’s agentic commerce is still intelligent automation, the real agentic future is rapidly taking shape. Consumers are already using AI to help with choices, compare options and complete purchases. In this emerging landscape, the brands that win will be the ones turning customer data into seamless, authentic, personalized experiences across every platform and touchpoint.

In this session, we’ll cut through the hype and share how marketing leaders should be thinking about AI, what to automate, what to keep human, and where AI actually drives revenue today. You’ll hear directly from Cozy Earth on how they’re using AI to drive real business impact while balancing automation with authenticity, and innovation with trust. You’ll also learn how AI can turn consumer data into omnichannel experiences that feel personalized and human across SMS, email and onsite. Expect practical insights, early lessons, and a clear-eyed view of what agentic commerce actually looks like in action.