Courtney Miller | eTail Palm Springs

Courtney Miller

Courtney Miller

VP, Brand & Digital Stila Cosmetics
Courtney Miller

Monday, February 23: Summit Day

9:45 AM Customer Journey: Keynote Panel: Everything, Everywhere, All at Once: Evolving to Meet Changing Omnichannel Buying Patterns

Omnichannel buying behaviors are evolving faster than ever, challenging retailers to meet customers wherever and however they choose to shop. With shoppers moving seamlessly across physical stores, online platforms, and social channels, brands must adapt to deliver consistent, frictionless experiences at every touchpoint. In this keynote panel, industry leaders discuss strategies for evolving retail operations and marketing to keep pace with changing omnichannel patterns and capture growth opportunities across all channels. Panelists will cover: 
  • Analyzing how shoppers now use multiple digital and physical touchpoints before making a purchas
  • Leveraging mobile-first strategies, including one-click checkout, AR features, and location-based offers
  • Adopting AI-powered personalization and real-time data to deliver hyper-targeted recommendations and consistent brand experiences
  • Embracing innovations like click-and-collect, same-day delivery, and immersive in-store technologies

2:05 PM Customer Journey: Panel: A Full-Funnel Engine: Driving Awareness, Engagement, Conversion, and Loyalty with Influencer Marketing

Influencer marketing has emerged as a dynamic powerhouse that fuels every stage of the customer journey—from sparking brand awareness to igniting deep engagement, accelerating conversions, and cultivating lasting loyalty. As shoppers increasingly turn to authentic voices they trust, retailers can no longer afford to overlook the impact of strategic influencer partnerships. During this panel, industry trailblazers unveil game-changing insights and proven tactics to harness influencer marketing’s full potential, crafting seamless campaigns that drive real, measurable results across the entire funnel. 
  • Understand how influencer marketing can drive results at every stage of the customer journey
  • Learn to strategically select creators and content types to target audiences effectively
  • Discover measurement techniques to track influencer impact beyond immediate sales
  • Explore best practices for integrating influencer campaigns into a cohesive, full-funnel marketing strategy

Check out the incredible speaker line-up to see who will be joining Courtney.

Download The Latest Agenda