Arti Upadhyay-Patel

Ecommerce Operations Manager Dr. Bronner's

I have 19 years of experience in the ecommerce and digital space, including the past nine years with Dr. Bronner’s. I currently serve as the Ecommerce Operations Manager for our U.S. and international websites.

Monday, February 23: Summit Day

2:40 PM Customer Journey: Client Case Study: Checkout: The Super-Intelligent Profit Engine

The next era of ecommerce won’t be defined by ads, attribution, or discovery, it will be defined by context, and the only place true context exists is checkout. AI is only as powerful as the signals it receives, yet pre-purchase behavior is noisy and post-purchase data is slow. Checkout is the single moment where intent, trust, urgency, inventory, fulfillment constraints, and unit economics converge in real time.

This session explores why AI agents will soon make most purchasing decisions on behalf of customers, why brands must become machine-readable to remain visible in that future, and how autonomous checkout uses segmentation, predictive modeling, and real-time optimization to treat every session - human or agent - as its own profit center.

We'll go beyond theory with a behind-the-scenes look at how strategies applied to a super-intelligent checkout can dynamically optimize conversion, AOV, and profit for every shopper.