Chris Happ | eTail Palm Springs

Chris Happ

Chris Happ

Chief Executive Officer VirtuousAI
Chris Happ

Chris Happ is the CEO of VirtuousAI, where he’s pioneered a new era of execution for mid-market businesses with BAIO—the world’s first Business Automation, Intelligence & Outcomes system. A serial entrepreneur and seasoned technology leader, Chris has spent his career transforming how companies operate, scale, and win with connected data. Driven by a deep understanding of mid-market business challenges, Chris launched VirtuousAI to stop The Silo Tax, the costly disconnect of teams making decisions in isolation. Under his leadership, VirtuousAI is redefining how retailers compete in the AI era: not by outspending the giants, but by out-executing them. His mission is to empower mid-market leaders to move faster, work smarter, and achieve measurable outcomes that drive sustainable growth. Before founding VirtuousAI, Chris built and exited multiple successful ventures at the intersection of finance, supply chain, and enterprise software. His background blends deep operational knowledge with a visionary approach to automation and business intelligence, making him a trusted voice on the future of work, data, and strategic AI.

Monday, February 23: Summit Day

11:30 AM AI: Technology Demos

Join three cutting edge solution providers as they each give a ten-minute demo highlighting their AI specific technology.

1. Inside the Future of Retail Intelligence: Building an Analytics Agent

Take a deep dive into Bluecore’s conversational analytics engine that’s transforming everyday performance questions into clear diagnostics and next-best actions. This demo will unpack how the technology was built, how it learns from data across campaigns and catalogs and what’s next as it evolves into a true decision-making partner for marketing teams.

  • Understand how conversational analytics turns “why” questions into diagnostic insights and analysis
  • Understand the architecture and AI models powering conversational analysis at scale
  • Explore how feedback loops and user interactions shape the Analyst’s accuracy and intelligence over time

Zach Moss, Bluecore

2. From Data Chaos to Scalable AI: How BAIO Turns Retail Insight into Outcomes

Most retailers don’t struggle with data–they struggle with disconnected intelligence. In this demo, VirtuousAI CEO Chris Happ will showcase how BAIO (Business Automation, Intelligence & Outcomes) connects systems across commerce, marketing, operations, and finance to create a trusted intelligence layer that drives measurable results. See how leading brands move beyond dashboards and pilots to turn insight into automated, outcome-driven execution that scales.

You’ll Learn How To:

  • Eliminate the “silo tax” by creating connected intelligence across your retail stack
  • Move from fragmented reporting to real-time root cause analysis
  • See how to turn insights into automated workflows that drive margin and growth
  • Scale AI safely using a proven Walk–Run–Scale methodology
  • Build a corporate brain that compounds value over time

Chris Happ, CEO, VirtuousAI

3. Gen AI-Driven eCommerce CRO: How Moonshot AI Turns Online Stores into Self-Optimizing Ecosystems

Discover how Moonshot AI is revolutionizing eCommerce by turning online stores into self-optimizing organisms powered by generative AI. Our platform automatically identifies areas of a website that aren't performing, formulates a hypothesis for improvement, and uses Gen AI to autogenerate the necessary code and design changes. No developers, designers, or analysts are needed—AI handles it all, continuously adapting and optimizing the site to drive growth and enhance customer experiences. Join us to see how this innovative approach is transforming digital retail and delivering measurable results for brands.

Audience Learning Objectives

  • Learn how Moonshot AI leverages Gen AI to enable eCommerce stores to autonomously optimize without the need for developers, designers, or analysts.
  • Discover how code and design are autogenerated, allowing businesses to focus on strategy while AI handles the technical aspects.
  • Understand how generative AI can continuously improve customer experiences and drive measurable revenue growth.
  • Explore real-world examples of how Moonshot AI’s automation creates a seamless, self-optimizing ecosystem for eCommerce brands.
  • Gain insights into how Gen AI is transforming the future of eCommerce by reducing reliance on traditional teams and accelerating growth.

Aviv Frenkel, Co-Founder, Moonshot AI

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda