Matthew Seifert is Vice President of CRM & Loyalty at PrettyLitter, where he leads customer retention, lifecycle marketing, loyalty, referrals, SMS, and customer engagement strategy. Over the past seven years, he has helped evolve the company's customer experience by building programs that strengthen long-term relationships and drive sustainable growth.
Matthew believes that subscriptions alone don't create loyalty. His work focuses on creating meaningful customer experiences that increase engagement, reward loyalty, and deliver measurable business impact. He has led initiatives spanning lifecycle marketing, loyalty program strategy, customer data, and personalization, helping connect customer insights with more relevant and effective experiences across channels.
Wednesday, February 24, 2027
2:40 PM 1: Panel: CRM and Loyalty as One System: How to Stop Running Them as Separate Programs
In many organizations, CRM and loyalty are managed by different teams, run on different platforms, and measured against different goals, even though they're speaking to the same customers. The result is often disconnected messaging, underused rewards, and a customer experience that feels fragmented rather than personal. This group of CRM and loyalty leaders will share how to unify customer data, build rewards into CRM journeys, align KPIs around shared outcomes, and make it all feel like one seamless program.
- Unifying customer data so CRM journeys and loyalty rewards share one source of truth
- Designing campaigns that use points, tiers, and perks as levers inside CRM flows
- Aligning KPIs so CRM, loyalty, and channels optimize for the same customer outcomes
- Choosing tech and processes that make "one program" feel seamless to the customer
Check out the incredible speaker line-up to see who will be joining Matthew.
Download The Latest Agenda