Matthew Seifert is Vice President of CRM at PrettyLitter, where he leads the customer journey across loyalty, retention, and win-back strategies. With a background in consumer marketing and post-purchase engagement, he focuses on building meaningful connections that drive long-term growth. Before PrettyLitter, he was Director of Online Marketing at Evite, overseeing engagement for more than 60 million customers, and held leadership roles at leading ESPs supporting major consumer and telecom brands.