Matthew Seifert is Vice President of CRM at PrettyLitter, where he leads the customer journey across loyalty, retention, and win-back strategies. With a background in consumer marketing and post-purchase engagement, he focuses on building meaningful connections that drive long-term growth. Before PrettyLitter, he was Director of Online Marketing at Evite, overseeing engagement for more than 60 million customers, and held leadership roles at leading ESPs supporting major consumer and telecom brands.
Monday, February 23: Summit Day
3:40 PM Loyalty: Fireside Chat: Personalization That Pays Off: Email and SMS Strategies That Convert:
Effective personalized messaging is essential to cut through the clutter and truly connect with consumers to drive conversions. When used strategically, email and SMS remain powerful channels for delivering tailored content at the right moment. In this fireside chat, Matthew Seifert from Pretty Litter will share proven personalization tactics for email and SMS that maximize engagement, boost conversion rates, and deliver measurable ROI for retail brands. Takeaways will include:
- Learning how to effectively combine email and SMS for a more personalized customer experience
- Developing a coordinated strategy that aligns timing, messaging, and audience segmentation for the two
- Discovering how to implement real-time behavioral triggers for automated responses
- Exploring techniques for using dynamic content in emails and SMS
Check out the incredible speaker line-up to see who will be joining Matthew.
Download The Latest Agenda