Matthew Seifert is Vice President of CRM & Loyalty at PrettyLitter, where he leads customer retention, lifecycle marketing, loyalty, referrals, SMS, and customer engagement strategy. Over the past seven years, he has helped evolve the company's customer experience by building programs that strengthen long-term relationships and drive sustainable growth. Matthew believes that subscriptions alone don't create loyalty. His work focuses on creating meaningful customer experiences that increase engagement, reward loyalty, and deliver measurable business impact. He has led initiatives spanning lifecycle marketing, loyalty program strategy, customer data, and personalization, helping connect customer insights with more relevant and effective experiences across channels.