Matthew Seifert

Vice President, CRM PrettyLitter

Matthew Seifert is currently the Senior Director of Retention and Monetization at PrettyLitter, where he is responsible for all aspects of the customer journey and communication touchpoints. Prior to joining PrettyLitter, he was the Director of Online Marketing at Evite where he focused on the engagement and growth of over 60MM customers while leading a team across all marketing channels. In addition, he spent several years working with notable ESPs managing and leading programs for a variety of consumer and telecom brands.

Monday February 24: Customer Loyalty Summit (retailer only)

2:20 PM Panel: SMS and Email Synergy: Enhancing Ecommerce Engagement and Conversion

Using past customer behavior to predict conversion on email vs. SMS
Determining whether to use one integrated solution for email and SMS or to just marry the data
Addressing how to monitor and adjust metrics
Ensuring you are getting in front of the right customer in the right channel

Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda