Elton Graham
Chief Marketing Officer Sur La Table
Thursday, February 25, 2027
8:40 AM Keynote Fireside Chat: When the CFO Asks Why: Building the Marketing Case That Actually Gets Budget Approved
- Framing retention, brand, and channel investments in the financial terms that shift how leadership weighs the tradeoff
- Identifying which measurement approaches signal rigor to a CFO versus which ones invite skepticism
- Building the internal case for initiatives without clean attribution stories before walking into the budget room
- Structuring the ongoing CFO-CMO relationship so marketing is pulling in the same direction as finance, not defending against it
Check out the incredible speaker line-up to see who will be joining Elton.
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