Elton X. Graham is a seasoned marketing executive and growth architect, currently serving as Chief Marketing Officer at Sur La Table. With a 20+ year track record leading both iconic and emerging brands, Elton blends deep performance marketing expertise with a sharp brand-building instinct to drive sustainable, profitable growth. Prior to Sur La Table, Elton was CMO at Gorjana, where he scaled the DTC omni-channel jewelry brand to over $250M, diversified its marketing mix, and increased reach by 80% while improving profit contribution. He previously served as General Manager of DTC at Los Angeles Apparel, where he launched the brand’s eCommerce business and led it through triple-digit growth during a highly dynamic market cycle. Elton brings a rare combination of creative leadership and operational rigor. His background spans executive roles at Nasty Gal, James Perse, Kellwood, and advisory roles with brands like Wildfox, Miranda Lambert, and Capezio. He has repeatedly built and restructured marketing organizations, launched integrated tech and retail ecosystems, and positioned brands to evolve from transactional to emotional engagement with their customers.