Brent Peterson is a recognized authority in e-commerce innovation focusing on the intersection of AI agents and search optimization. Known globally as "The Agentic Commerce Guy," he helps businesses navigate the critical transformation from traditional SEO to Answer Engine Optimization (AEO) and autonomous search experiences. With over three decades in the commerce ecosystem, Brent brings a vendor-neutral perspective on how autonomous AI systems reshape the way customers discover and purchase products. An experienced eTail conference moderator, he believes technology must amplify human strategy rather than replace human judgment. He ensures businesses navigate the shift to AI-driven commerce while keeping humans in control at every critical decision point. Beyond e-commerce, Brent has completed 32 marathons, bringing an endurance athlete’s mindset to business challenges: preparation, strategy, and persistence when reality tests technology. Based in Kona, Hawaii, he helps e-commerce leaders turn complexity into competitive advantage through human-first strategies.