Paul Zaengle | eTail Palm Springs

Tuesday, February 24

5:05 PM Track 6: Case Study: Partnering for Success: How to Align Vendors with Your Business and Technology Goals

The most successful digital transformations are grounded in well-defined business goals and a clear vision for how to achieve them. Defining that vision requires a team with deep institutional knowledge and an eagerness to push the brand forward, paired with smart partners who bring wide-angle market insight.

Once business goals are aligned, the next challenge is assembling the right technology and the right people to support them. Even the strongest tech stack can fail without aligned partners, accountable teams, and a commitment to the shared vision. True success comes from an internal team and external partners executing in lockstep.

For Dooney & Bourke’s most recent digital transformation, RunDTC has been the copilot to help chart the course, and Workato is the engine helping power the finished product.