Alexis Bennett Parker
Commerce Content Lead ELLE Magazine
Alexis Bennett Parker is a leading voice at the intersection of fashion, technology, and commerce. As Commerce Content Lead at ELLE, she develops growth strategies and culturally relevant shopping content for a new generation of consumers. Her work has shaped how legacy publishers engage Gen Z and Gen Alpha through data-driven editorial, platform-specific storytelling, and forward-thinking partnership models. Previously holding roles across Vogue, InStyle, and Cosmopolitan, Alexis brings deep insight into youth shopping behaviors, discovery pathways, and the evolving influence ecosystem shaping modern brand loyalty.
Monday, February 23: Summit Day
11:30 AM Customer Journey: Panel: Understanding Gen Alpha and Gen Z: Strategies to Engage Tomorrow’s Most Influential Shoppers Today
The next generation of shoppers—Gen Alpha and Gen Z—are rapidly emerging as the most influential consumer groups, reshaping retail expectations and behaviors. Brands must understand their values, preferences, and digital habits to craft meaningful engagement strategies that resonate today and build loyalty for tomorrow. During this panel, experts share insights and practical approaches to connect authentically with these generations, unlocking long-term
- Meeting the hyper connected needs of your Gen Z and Gen Alpha customers by delivering seamless experiences across all digital and physical touchpoints
- Building trust and loyalty by demonstrating an authentic commitment to social causes, sustainability, and inclusivity
- Making shopping fun and memorable through immersive and interactive content, such as AR/VR, gamification, and co-creation opportunities
- Prioritizing mobile-first design, leveraging social media platforms, and partnering with influencers to drive discovery, engagement, and community
- Fostering ownership and connection by inviting feedback, user-generated content, and participation in product or campaign development
Check out the incredible speaker line-up to see who will be joining Alexis.
Download The Latest Agenda