Alexander Kim is a product leader with extensive experience building and scaling digital products. As Director of Product at Saatchi Art, he leads product strategy and platform growth for the world’s largest online marketplace for original art. Previously, he held product management roles across technology companies at different growth stages, where he oversaw end-to-end product lifecycles, strategic roadmaps, and global launches.
Tuesday, February 24
4:15 PM Track 5: Panel Discussion: Turning Browsers into Buyers: Boosting Conversions and Loyalty with Smarter Web Personalization
In today’s crowded digital marketplace, capturing attention is only half the battle—turning casual browsers into loyal buyers requires smart, personalized web experiences that resonate on an individual level. By leveraging advanced personalization strategies, retailers can deliver the right message at the right time, driving higher conversions and fostering lasting customer loyalty. During this panel discussion, industry leaders share actionable insights and innovative techniques to harness the power of web personalization, transforming visits into meaningful engagements and turning first-time shoppers into lifelong brand champions through:
- Utilizing data analytics to understand visitor behavior and preferences in real-time.
- Implementing AI-powered algorithms to dynamically personalize website content.
- Leveraging user segmentation strategies to deliver targeted messages and promotions.
- Optimizing conversion rates through tailored recommendations and personalized shopping experiences
Check out the incredible speaker line-up to see who will be joining Alex.
Download The Latest Agenda