Jaysen Gillespie

VP, Analytics and Product Marketing RTB House

Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he’s known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact.

Wednesday, February 25

8:30 AM Main Stage: Chairperson Opening Remarks

9:35 AM Main Stage: Keynote Panel: From Likes to Loyalty: Proven Strategies to Spark Brand Love and Turn Customers into Lifelong Advocates

Creating brand love goes far beyond clicks and likes—it’s about forging powerful emotional connections that inspire customers to become devoted lifelong advocates. Studies show that emotionally connected customers are twice as valuable as highly satisfied ones, driving more repeat purchases and brand referrals but turning casual buyers into loyal fans demands authentic engagement, memorable experiences, and unwavering trust.

During this panel, marketing leaders unveil proven strategies to spark deep brand affection, cultivate enduring relationships, and transform customers into passionate champions who accelerate growth and amplify your brand’s story across the globe by:

Creating personalized customer experiences that foster emotional connections
Designing and implement loyalty programs and exclusive offers
Building a vibrant brand community and leverage customer stories
Transforming social media engagement and customer feedback into long-term brand advocacy

10:25 AM Main Stage: Keynote Panel: Thriving in the Funnel Collapse: Mastering the Modern, Messy Path to Purchase

The classic sales funnel is officially out the window—today’s customers zig and zag through a wild, twisty path to purchase that’s anything but predictable. To thrive in this beautiful mess, brands need fresh playbooks that embrace the chaos, harness data like a superpower, and deliver spot-on personalized experiences at every turn.

During this panel of retail trailblazers as they crack the code to the modern customer journey, turning whirlwind chaos into golden opportunities that spark conversions, boost loyalty, and fuel unstoppable growth in today’s fast-changing retail playground through:

Embracing a holistic view of the customer journey that recognizes multiple touchpoints
Leveraging data analytics to understand customer behavior and preferences
Implementing agile marketing tactics that adapt to real-time feedback
Utilizing integrated marketing channels to create cohesive experiences