Jaysen Gillespie

Head of Analytics & Data Science RTB House

Jaysen Gillespie is a leading voice in data science and analytics with over 25 years of experience. Gillespie brings extensive experience helping clients make data-driven decisions about best integrating one or more retargeting strategies into their full-funnel marketing efforts. His expertise in attribution and incremental measurement, along with his understanding of traditional machine learning and deep learning, combine to deliver fresh thinking to the industry. Of particular importance is Gillespie’s advocation for retargeting strategies that leverage multiple providers. Most recently, Gillespie has worked as the Head of Analytics & Data Science at Shopkick, where he oversaw all strategic and tactical aspects of data and analytics for Shopkick. Before this, he worked eight years as Criteo’s Vice President and Head of Analytics and Data Science.