TikTok for Business empowers brands and retailers to turn discovery into measurable growth. As a global platform rooted in culture and community, TikTok helps brands connect with shoppers through authentic, creator-led storytelling that drives influence across the entire path to purchase. With solutions designed to perform across every marketing touchpoint—from awareness to conversion—TikTok for Business enables retailers to reach highly engaged audiences with immersive, full-screen formats that feel native to the user experience. By combining creativity, commerce, and performance, TikTok helps brands inspire action, accelerate demand, and unlock incremental revenue in today’s dynamic retail landscape.