Julianna Crozier

Associate Director, Partnerships & Growth Marketing Thrive Market

Julianna Crozier is a dynamic marketing leader with over seven years of DTC experience, driving growth at the intersection of influencer strategy, creative brand storytelling, and digital campaign execution. She currently serves as Associate Director of Influencer Partnerships & Growth Marketing at Thrive Market, where she oversees strategy across multi-channel influencer initiatives and community marketing. Her work includes building VIP partnerships, activating influencer and UGC collectives, and shaping media plans spanning podcast and streaming. Rising through Thrive Market over six years, she has played a pivotal role in business development, brand partnerships, and customer engagement.

Wednesday, February 25

2:40 PM Track 3: Fireside Chat: From Micro To Meta: What’s New and Next in Influencer Marketing

Influencer marketing continues to evolve far beyond simple sponsorships, becoming a dynamic channel for storytelling, conversion, and community building. From the rise of micro-creators to the expanding role of platforms like Meta, brands are recalibrating strategies to stay ahead of shifting trends and consumer expectations. In this fireside chat, Julianna Crozier will unpack what’s working for her team at Thrive Market, what’s next on the horizon, and how retailers can harness creators of all sizes to maximize authenticity, reach, and measurable impact through:

Discovering how micro- and nano-influencers are driving more authentic, community-focused campaigns
Learning how AI-powered tools and data-driven strategies are streamlining influencer discovery, campaign management, and ROI measurement
Exploring the evolution of influencer marketing from brand awareness to full-funnel activation
Understanding the importance of long-term, performance-driven partnerships

Check out the incredible speaker line-up to see who will be joining Julianna.

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