Ruchika Julapalli

VP, Digital Experience J.Crew & Madewell

Ruchika Julapalli is a seasoned product leader with deep expertise in e-commerce, digital technology, and retail innovation. As the VP of Digital Experience at J.Crew & Madewell, she is responsible for shaping the company’s digital product strategy, driving innovation, and enhancing the customer experience across all digital channels.

With a proven track record at companies such as Everlane, PayPal, and Accenture, Ruchika has successfully led large-scale product initiatives, optimized commerce ecosystems, and built high-performing teams. Her strategic mindset and ability to navigate complex business challenges have positioned her as a key driver of growth and transformation in the industry.

In addition to her leadership roles, Ruchika has founded and scaled successful SaaS companies, further demonstrating her expertise in product development and commerce technology. She is also an active advisor and investor, helping organizations navigate the evolving retail landscape and leverage emerging technologies to create competitive advantages.

Committed to delivering impactful digital experiences, Ruchika combines a customer-centric approach with data-driven decision-making to build innovative solutions that enhance business performance and drive long-term value.