Rachel McGovern
Head of Sales Vibe
With over 20 years of experience in media and adtech, Rachel brings deep expertise in connected TV and integrated media strategies. Since joining Vibe.co, she has worked with leading brands to deliver impactful, data-informed advertising strategies that drive performance and innovation across the evolving CTV landscape.
Monday, February 23: Summit Day
2:20 PM Search: Checklist Panel: Unlocking Growth: Revealing What Really Drives Conversions Through Different Attribution Methodologies
Retailers face growing pressure to prove what truly moves the needle for sales and growth as customer journeys stretch across more channels than ever before. With the right attribution methodology, brands can move from guesswork to clarity about what drives conversions. In this session, marketing analytics leaders unveil practical checklists and proven techniques to break down the strengths and trade-offs of different attribution models—empowering retail teams to optimize spend, uncover true growth drivers, and fuel data-backed decision making through
- Tracking multi-touch interactions to understand the full customer journey across paid, organic, and owned channels
- Analyzing incremental value from different touchpoints to optimize media spend
- Leveraging advanced analytics and AI to gain deeper insights into cross-channel performance
- Aligning KPIs across channels to ensure consistent measurement and performance benchmarks
- Optimizing budget allocation based on performance insights from attribution models
Check out the incredible speaker line-up to see who will be joining Rachel.
Download The Latest Agenda