Ankur Goyal
SVP, Growth Coterie
Tuesday, February 24
2:35 PM Track 4: Case Study: Creating an AI-Powered Personalization Engine for an Elevated Customer Experience
Ankur Goyal oversees Coterie’s growth strategy and is pioneering ways to harness AI and customer data to deliver more meaningful, personalized experiences. The session will showcase how the brand uses innovative methods to redefine personalization across every step of the customer journey.
- Using customer data points and enabling AI to create individual tags on each customer about key priorities
- Leveraging the customer tagging for AI personalized emails resulting in a significantly higher upsell rate
- Powering personalization across touchpoints through the customer journey for an elevated customer experience
- Using AI enabled chatbots to boost conversion rates and to enhance better customer segmentation through chat data
Check out the incredible speaker line-up to see who will be joining Ankur.
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