Taylor Capuano | eTail Palm Springs

Taylor Capuano

Taylor Capuano

Co-Founder CAKES body
Taylor Capuano
Taylor Capuano is the co-founder of CAKES body, a breakout consumer brand that rocketed to $100M in just three years, having started with no outside capital and only $10,000. She turned CAKES into a top 1% TikTok Shop brand with millions of units sold, fueled by a viral, organic social engine that delivers both massive reach and serious profitability. Featured on CNBC, The Today Show, Forbes, and more, Taylor is a bold voice shaping the future of retail and social commerce.

Tuesday, February 24

5:05 PM Track 3: Fireside Chat: How to Go Viral & Transform Buzz Into a Sustainable E-Commerce and Brand-Building Engine

In just three years, CAKES body scaled from a $10,000 investment with no outside capital to a $100M consumer brand — all by staying true to their values and a radically human approach to brand-building. As sisters and co-founders, Casey and Taylor share how they’ve built one of the fastest-growing social commerce brands, selling over 1M units and earning top 1% status on TikTok Shop. From weaving authenticity and simplicity into the full product lifecycle to creating meaningful, value-driven connections with customers, they’ll unpack the playbook behind building community at scale.
What You’ll Learn:
  • Embed values at every touchpoint to cultivate a loyal community and customer base that grows with your brand.
  • Craft meaningful, value-driven messages that resonate with modern consumers and deepen long-term connections.
  • Embrace authenticity and simplicity across the product lifecycle to drive efficiency, trust, and sustainable scale.
  • Harness content, social commerce, and an ad engine built for speed to fuel rapid growth and dominate new retail channels.

Check out the incredible speaker line-up to see who will be joining Taylor.

Download The Latest Agenda