Chris Andrew

CEO & Co-Founder Scrunch

Chris Andrew is the CEO and Co-founder of Scrunch AI, the leading platform helping brands secure visibility in AI-powered search. With deep expertise in marketing technology and a passion for innovation, Chris partners with more than 500 brands to influence how they are discovered and interpreted by AI agents such as ChatGPT and Gemini. His work bridges brand strategy, AI infrastructure, and digital transformation, positioning him as a trusted advisor for marketers navigating the evolving search landscape. At the forefront of the AI search revolution, Chris is dedicated to equipping brands with the tools and insights to thrive in this new era. In his spare time, Chris is a Neapolitan-certified pizza chef who is passionate about trails, jazz, food, and building community.

Monday, February 23: Summit Day

9:10 AM Search: Problem Solving Roundtable Rotations

(4 rounds, 25 minutes each)

Table 1: Bidnamic

Ingvar Kraatz, Co-Founder & COO, Bidnamic

Table 2: Connexity

Table 3: Bonsai LLC

Table 4: Scrunch

Chris Andrew, CEO and Co-Founder, Scrunch

11:40 AM Search: Roundtable Rotations

(4 rounds, 25 minutes each)

Table 1: Bidnamic

Ingvar Kraatz, Co-Founder & COO, Bidnamic

Table 2: Connexity

Table 3: Bonsai LLC

Table 4: Scrunch

Chris Andrew, CEO and Co-Founder, Scrunch

2:50 PM Search: Roundtable Rotations

(2 rounds, 25 minutes each)

Table 1: Bidnamic

Ingvar Kraatz, Co-Founder & COO, Bidnamic

Table 2: Connexity

Table 3: Bonsai LLC

Table 4: Scrunch

Chris Andrew, CEO and Co-Founder, Scrunch

Tuesday, February 24

2:25 PM Track 6: Chairperson’s Opening Remarks

3:15 PM Track 6: Panel Discussion: Partnering for Success: How to Align Vendors with Your Business and Technology Goals

Given the staggering amount of solution providers in the eCommerce space, identifying and partnering with the right tech for your business can be a real challenge. Aligning vendors with your strategic priorities ensures seamless collaboration, innovation, and measurable impact across operations. During this panel discussion, retail leaders will share best practices and proven strategies for building strong vendor relationships that accelerate business success and deliver lasting value through:

Aligning vendor selection with clear business goals and tech requirements
Conducting thorough evaluations through market research, RFPs, and reference checks
Prioritizing vendors with strong API integrations and cloud-native technologies
Building transparent, collaborative relationships with vendors

4:15 PM Track 6: Panel Discussion: Avoiding the Shiny New Toy: Iterating Your Tech Stack Based on Your Customer’s Needs and NOT What’s Hot

Given the amount of technology out there that promises to help retailers grow and provide better experiences, cutting through the noise of sales pitches, has become more important than ever. Beginning with an actual problem and trying to find a vendor to solve that problem is the best route of action, rather than grabbing on to a shiny new toy. During this panel with a group of technology experts as they walk us through how they iterate their own tech stacks through audits, prioritization and company alignment and by:

Resisting the urge to adopt every new technology trend in ecommerce
Revaluating and updating your tech stack based on real customer feedback and needs
Prioritizing meaningful improvements over flashy, unproven tools
Aligning technology investments with long-term business goals and customer satisfaction

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda