Chris Andrew is the CEO and Co-founder of Scrunch AI, the leading platform helping brands secure visibility in AI-powered search. With deep expertise in marketing technology and a passion for innovation, Chris partners with more than 500 brands to influence how they are discovered and interpreted by AI agents such as ChatGPT and Gemini. His work bridges brand strategy, AI infrastructure, and digital transformation, positioning him as a trusted advisor for marketers navigating the evolving search landscape. At the forefront of the AI search revolution, Chris is dedicated to equipping brands with the tools and insights to thrive in this new era. In his spare time, Chris is a Neapolitan-certified pizza chef who is passionate about trails, jazz, food, and building community.
Monday, February 23: Summit Day
9:10 AM Search: Problem Solving Roundtable Rotations
(4 rounds, 25 minutes each)
Table 1: Bidnamic
Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic
Table 2: Beat Diminishing Returns with Strategies for the New World of Search
Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.
Host: Paul Valker, Director, US Retail & Commerce, Connexity
Table 3: Bonsai LLC
Table 4: The Evolution of AI Search
Host: Chris Andrew, CEO and Co-Founder, Scrunch
Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com
Table 5: Lily AI
Table 6: Brandpilot & Revvim
Table 7: Channable
Table 8: Retail Visibility in 2026: What Google and AI Really Want
Winning retailers are no longer just optimizing for Google, they're optimizing for AI, social platforms, and multi-surface search. Join this expert-led session to explore how leading brands are turning research data into traffic engines and trust signals for LLMs. You’ll learn how to bridge the gap between search strategy and brand building, backed by real-world case studies from hundreds of campaigns run by Digital Web Solutions.
Host: Dawood Bukhari, CEO, Digital Web Solutions
11:40 AM Search: Roundtable Rotations
(4 rounds, 25 minutes each)
Table 1: Bidnamic
Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic
Table 2: Beat Diminishing Returns with Strategies for the New World of Search
Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.
Host: Paul Valker, Director, US Retail & Commerce, Connexity
Table 3: Bonsai LLC
Table 4: The Evolution of AI Search
Host: Chris Andrew, CEO and Co-Founder, Scrunch
Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com
Table 5: Lily AI
Table 6: Brandpilot & Revvim
Table 7: Channable
Table 8: Retail Visibility in 2026: What Google and AI Really Want
Winning retailers are no longer just optimizing for Google, they're optimizing for AI, social platforms, and multi-surface search. Join this expert-led session to explore how leading brands are turning research data into traffic engines and trust signals for LLMs. You’ll learn how to bridge the gap between search strategy and brand building, backed by real-world case studies from hundreds of campaigns run by Digital Web Solutions.
Host: Dawood Bukhari, CEO, Digital Web Solutions
2:50 PM Search: Roundtable Rotations
(2 rounds, 25 minutes each)
Table 1: Bidnamic
Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic
Table 2: Beat Diminishing Returns with Strategies for the New World of Search
Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.
Host: Paul Valker, Director, US Retail & Commerce, Connexity
Table 3: Bonsai LLC
Table 4: The Evolution of AI Search
Host: Chris Andrew, CEO and Co-Founder, Scrunch
Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com
Table 5: Lily AI
Table 6: Brandpilot & Revvim
Table 7: Channable
Table 8: Retail Visibility in 2026: What Google and AI Really Want
Winning retailers are no longer just optimizing for Google, they're optimizing for AI, social platforms, and multi-surface search. Join this expert-led session to explore how leading brands are turning research data into traffic engines and trust signals for LLMs. You’ll learn how to bridge the gap between search strategy and brand building, backed by real-world case studies from hundreds of campaigns run by Digital Web Solutions.
Host: Dawood Bukhari, CEO, Digital Web Solutions
Tuesday, February 24
3:15 PM Track 6: Panel Discussion: Partnering for Success: How to Align Vendors with Your Business and Technology Goals
- Aligning vendor selection with clear business goals and tech requirements
- Conducting thorough evaluations through market research, RFPs, and reference checks
- Prioritizing vendors with strong API integrations and cloud-native technologies
- Building transparent, collaborative relationships with vendors
4:15 PM Track 6: Panel Discussion: Avoiding the Shiny New Toy: Iterating Your Tech Stack Based on Your Customer’s Needs and NOT What’s Hot
- Resisting the urge to adopt every new technology trend in ecommerce
- Revaluating and updating your tech stack based on real customer feedback and needs
- Prioritizing meaningful improvements over flashy, unproven tools
- Aligning technology investments with long-term business goals and customer satisfaction
Check out the incredible speaker line-up to see who will be joining Chris.
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