J.Crew Group's SVP of Digital Experience & Technology shares how we built a customer-first retail engine that connects personalization, omnichannel fluidity, and real-time intelligence—turning technology into seamless experiences and insights into action across three brands.

In just three years, CAKES body scaled from a $10,000 investment with no outside capital to a $100M consumer brand — all by staying true to their values and a radically human approach to brand-building. As sisters and co-founders, Casey will share how they’ve built one of the fastest-growing social commerce brands, selling over 1M units and earning top 1% status on TikTok Shop. From weaving authenticity and simplicity into the full product lifecycle to creating meaningful, value-driven connections with customers, they’ll unpack the playbook behind building community at scale.

What You’ll Learn: