Melissa Daniels

Senior Reporter Modern Retail

Melissa Daniels is a senior reporter with Modern Retail. She’s an experienced business reporter who work spans public policy, corporate litigation and sustainability, as well as the economic response to COVID-19. Melissa previously politics and government in New York, Pennsylvania and Arizona, and held staff roles with The Associated Press, Gannett/USA Today, and many other publications. She has a degree in newspaper journalism from Syracuse University and a master’s in digital audience strategies from Arizona State University. She lives in Yucca Valley, California.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

8:10 AM KEYNOTE FIRESIDE CHAT: Sparking Retail Success: How To Cultivate A Growth Mindset in Your Organization

Join us for an engaging fireside chat on "Sparking Retail Success: How to Cultivate a Growth Mindset in Your Organization." Greg Pulsifer, SVP, eCommerce at Sam’s Club will share actionable strategies and insights on fostering a culture of continuous improvement and innovation in the ever-changing world of eCommerce. Learn how listening to your customers and continuously evolving your value proposition can drive sustainable growth and success. Don't miss this opportunity to transform your team's approach to growth and innovation.

Greg will cover the following points during the chat:

Enhancing Member Value Prop
Leaning in on Personalization
Building internal excitement for eComm within the organization

2:35 PM Fireside Chat: The Chatbot Renaissance: Enhancing Customer Experience with AI

Check out the incredible speaker line-up to see who will be joining Melissa.

Download The Latest Agenda