CJ Jacobs
Sr. Digital Marketing Manager 5.11 Tactical
C.J. Jacobs is a Senior Digital Marketing Manager with deep expertise in leading growth across global brands at 5.11, Pernod-Ricard, and West Marine. C.J. has led DTC strategies that blend data, creativity, and storytelling to connect with audiences in meaningful ways. Passionate about the evolving digital landscape, he brings a proven track record of turning strategy + execution into impact.
Tuesday, February 24
2:55 PM Track 2: Client Case Study: From Static Journeys to Smart Moments: 5.11 Tactical’s Path to Success with Wunderkind
Join Wunderkind and 5.11 Tactical for a candid look at how 5.11 Tactical’s performance marketing strategy has evolved and led to drive higher conversion and lifetime value through timely, tailored messages that reflect individual intent. In this session, you’ll learn how shifting from rules based static journeys to an adaptive living, always on decisioning model can improve every interaction.
- Understand how to reach more of your audience by going beyond obvious triggers
- Discuss how coordinating experiences across channels and moments can reduce fatigue and improve overall performance
- Showcase the value of AI experiences combined with strong identity resolution can lead to impactful results
Check out the incredible speaker line-up to see who will be joining CJ.
Download The Latest Agenda